Insights You Can Use

Big data can be a big challenge. Zeroing in on the right information is crucial, especially in an uncertain economic environment. Below are a few examples of how different industry thought leaders are using Prosper Insights & Analytics’ smart data to help marketers navigate rough waters. 

From the NRF Foundation:
Age matters: Spotlighting the generational impact on spending

Published: JANUARY 10, 2014 — For a consumer to eventually choose to shop and spend money – from any generation and at any company – it boils down to past experiences: how they feel about the economy, their money-spending lifestyle and how they place value in items they’re shopping for. Looking at consumers by when they were born unveils trends retailers can use for understanding who they are selling to and how they should best reach them. Continue reading

From the IAB:
Consumers Planning To Make An Automotive Purchase Are Heavily Influenced By Digital Advertising, According to IAB & Prosper Insights

NEW YORK, NY (January 13, 2014) — Thirty-four million Americans are planning to purchase a vehicle in the next six months and a new report, “Digital Influence on Auto Intenders,” from Interactive Advertising Bureau (IAB) and Prosper Insights finds that these consumers are almost twice as likely to be swayed by auto-focused digital marketing than the general population (21% vs. 12%). Moreover, automotive shoppers are 71 percent more likely to be influenced by digital advertising across multiple retail categories than the average consumer.

Other key findings highlight digital lifestyle differences between auto buyers and the typical adult. Automotive intenders are: Continue reading

And in case you missed it, be sure to check out “BIG Data Equals BIG Headache For Executives,” an important read for marketers in a changing business intelligence world.

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