This advanced strategic application helps the C-suite grow sustainable revenues and profits.
Worthington, OH – 9/16/14
The C-suite can now access an application that puts the power of data analytics and visualization into an easy-to-access InsightCenter for decision making. Senior level executives are challenged daily with making big-time decisions based on the information they have at hand. Being able to access the most relevant business intelligence in a quick, easy-to-use manner is critical for success in today’s constantly changing market. With the launch of the new Executive Retail InsightCenter™ by Prosper Insights & Analytics™, the first in a series from the new Executive Insight Platform which simplifies decision making, senior level retail executives can cut through the clutter of useless and irrelevant data and find meaningful insights to make better decisions. Developed using advanced analytics, the InsightCenter allows executives to uncover previously unknown insights about their customers, competitors, the marketplace, economy, and future spending plans. For today’s executive, it’s not about how much data they have; it’s about having the right information to drive smarter decision making. Continue reading →
The bumpy rollout of the Affordable Care Act (ACA) seems to have had a negative impact on how people feel about it. According to a recent analysis from Prosper Insights & Analytics™ of survey responses of 3,786 Americans conducted between March 28th and April 15th (provided by Pollfish), people aren’t satisfied with the ACA. Prosper applied Net Promoter Score* methodology to gauge the plan’s image through Americans’ eyes. When asked whether they would recommend the ACA to a friend or colleague based on their current knowledge, the plan had a negative Net Promoter Score (-50.5%) for Adults 18+. Continue reading →
First Infographic Shines Spotlight On Consumer Sentiment, Purchase Intentions And Prosper Spending Scores For Apparel And Shoes
Worthington, OH – 3/6/2014
ProsperChina™ has released the first in a series of Consumer Snapshot Infographics, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers. The infographics will serve to compliment the ProsperChina InsightsCenter, a unique cloud-based platform that allows for easy data integration. The InsightCenter draws from Prosper’s proprietary data warehouse that includes hundreds of already analyzed data sets as well as the ProsperChina Quarterly Survey which is the largest, ongoing survey of its kind in China. Further, this unique software allows Prosper to quickly build solution applications which are automatically updated for consistent decision making. Continue reading →
Worthington, OH – 3/4/2014
Prosper Insights & Analytics just released a special analysis of over 15,000 consumers comparing health diseases/conditions to healthcare coverage type in its “Healthcare Coverage Vital Signs Matrix.” Prosper funded and conducted this research to get a true assessment of a healthcare market now in turmoil as a result of the regulatory disruption. The findings will be utilized in deploying predictive models that can be used by all stakeholders including insurance companies, pharmaceutical, government and retailers. This unique modeling will allow industry decision makers to better understand the various consumer segments and to better target their consumer educational messages, marketing channels and risk management. Continue reading →
December 10, 2013
Consumer electronics remain a popular gift category this holiday season. 36.1% of Americans have added items such as TV’s, DVD players and mobile devices to their lists. And it appears that they may get their wish; one-third of consumers plan to buy electronics for others. The latest findings from Prosper Insights & Analytics profiles specific retailers that offer electronics and uncovers which of these retailers’ shoppers are most likely to be impulsive in their purchase decisions. Continue reading →
Toys R Us Shoppers Have High Mobile Capacity, Presenting Challenges for the Toy Giant this Holiday Season
Worthington, OH – 11/21/2013
While toys remain one of the hottest holiday gift categories this year, with overall planned holiday spending down from 2012, budgets for Barbie, LEGOs, and other popular children’s toys are likely to shrink, leading shoppers to seek out the best possible prices to ensure a happy holiday season for all this year. Certainly, with consumers adhering to smart shopping strategies honed during the recession, more shoppers will be employing their mobile devices to help aid in purchase decisions than ever before. Therefore, it is essential to know which shoppers are engaging most with their mobile shopping companion and to understand if it’s for better or worse.
Worthington, OH – November 19, 2013
Prosper Insights & Analytics, a leading provider of advanced business intelligence, released the Holiday 2013 Retail Winners & Losers at the Morgan Stanley Global Consumer and Retail Conference today. Pam Goodfellow, principal analyst for the firm, presented a list of select retailers along with emerging holiday trends.
The terms “winners” and “losers” are relative with consumer spending expected to be down this year. While 2013 is the first holiday season that is Continue reading →
Worthington, OH – 10/23/2013 U.S. analytics software company Prosper Technologies has appointed Jim Follett, formerly CEO of Authentic Response, Inc., as a strategic advisor for its InsightCenter™ licensing initiatives. Jim will develop arrangements with both information companies to enhance and extend their current data offerings, and professional services firms to create white-labeled, analytic capabilities to strengthen their consulting practices. Continue reading →
Insight-rich app provides answers needed to drive Shopper Marketing decisions
Worthington, OH – 7/24/2013
An increasingly connected and elusive shopper already proves challenging for companies in a competitive marketplace. With excess amounts of Big Data muddying the waters, it’s easy to lose sight of the goal to further personalize a shopper’s experience. Through it’s newly released Shopper Marketing app, Prosper Insights & Analytics™ helps marketers hone in on the specific insights needed to drive Shopper Marketing decisions. Continue reading →
Prosper Insights & Analytics™ is pleased to name Roger Saunders as its Global Managing Director. Roger was previously Managing Director of International Affairs and will now assume additional domestic marketing responsibilities. He joined Prosper in 2008 and has been overseeing all market development and operating activities in China, in addition to key accounts in the U.S. Continue reading →