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Are Shoppers Buying The Jet.com Hype?

From Forbes on September 17, 2015:

Recently, retail industry analysts and pundits were abuzz with the launch of Jet.com. A combination of membership-only exclusivity, low-threshold free shipping, and an intricate pricing algorithm, this new shopping site was seemingly positioned to be a formidable challenge to the web dominance of Amazon.com as well as other popular club retailers. In a spending environment where shoppers continue to be driven by price, loyalty is hard-won and easily lost, and this new entry to the retail space was certainly positioned to turn shoppers’ heads (and wallets) in a new direction. Enough about Jet.com’s potential, though: are shoppers buying into the Jet.com hype? Continue reading