Tag Archives: voters

How Party Establishment Missed The Mark With Trump Voters

From Forbes on May 13, 2016:

Perhaps Time Magazine will choose the Voter as the “person(s) of the year” for 2016. This might just be the year when historians say the voters, not their parties and ideologies, took control of the election process. Ever since the Indiana Primary win by Donald Trump, there have been numerous articles dissecting how the pundits and political elites misjudged Trump’s presumptive nominee status. Some attempted to explain Trump’s popularity in a derogatory way by claiming it to be a cult of personality, as if he were a dictator. Others simply said, in a condescending manner, that it is anger from less educated, lower income Trump voters that is driving his popularity. Neither of these analyses fits the profile. Continue reading…

Prosper’s Political Changer Score Identifies Voters Unhappy with Government, Excited for Election and Looking for Change

Worthington, OH – 5/3/16

Voters are rejecting the old traditional party ideology which has been illustrated in a hotly contested presidential primary and will likely carry over to the presidential election. It is important for campaign marketers to recognize that these same feelings are going to translate to state and local campaigns. Prosper Insights & Analytics developed the Political Changer Score to provide better insights on the degree that various voter groups are: 1. not happy with the government, 2. are excited for the election and 3. prefer a non-politician candidate.  Continue reading

New Database Goes Beyond Voter History, Taps Into Emotions Driving 2016 Campaign

Worthington, OH – 3/18/16 — Voters are said to be angry this year and Political Mindset data from Prosper Insights & Analytics™ confirms that many are unhappy with government and seek a non-politician as a solution. This unhappiness is also translating into increased excitement for the current campaign season. Excited voters have largely driven an election season full of emotions that have overflowed into a situation that has never been seen before. Continue reading