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Best Buy’s Showrooming Strategy Resonating with Mobile Shoppers

Target and Walmart May Have Reason to Fear Amazon.com

Worthington, OH – 6/26/2013

Best Buy’s initiatives to combat showrooming among its customers have been well-documented, and it appears that the big box’s efforts to thwart Amazon.com may be paying off among mobile users. According to Prosper Insights & Analytics’ new Showrooming Ratio, Best Buy may be doing a more effective job keeping wandering shopping carts away from Amazon, particularly compared to its discount peers.

The Showrooming Ratio indicates the likelihood that a mobile user will evaluate a product in a brick-and-mortar store and ultimately may purchase the product via that store’s site or a competitor’s digital channel. When compared to Amazon, Best Buy scored a Showrooming Ratio of Continue reading