Target and Walmart May Have Reason to Fear Amazon.com
Best Buy’s initiatives to combat showrooming among its customers have been well-documented, and it appears that the big box’s efforts to thwart Amazon.com may be paying off among mobile users. According to Prosper Insights & Analytics’ new Showrooming Ratio, Best Buy may be doing a more effective job keeping wandering shopping carts away from Amazon, particularly compared to its discount peers.
The Showrooming Ratio indicates the likelihood that a mobile user will evaluate a product in a brick-and-mortar store and ultimately may purchase the product via that store’s site or a competitor’s digital channel. When compared to Amazon, Best Buy scored a Showrooming Ratio of Continue reading