At the recent Shoptalk commerce event, Jason Goldberger, Target’s Chief Digital Officer and President of Target.com, spoke about his customers’ point of view regarding on-demand delivery, insisting that instead of an immediate gratification shipment, Target guests were more concerned with having their expectations met within an accurate delivery window. That is, if the shopper was informed that their package would arrive on Tuesday, it should be sitting on the doorstep on Tuesday, even if that meant waiting the standard three to five business days for the package to arrive. This sentiment was also reinforced by the retailer’s recent abandonment of its pilot partnership with the Curbside pick-up app to focus on delivery and execution of retail fundamentals. However, recent research collected by Prosper Insights & Analytics suggests that Target guests in particular prefer a more expedited shipping process. Continue reading →
Fact: Millennials shop Walmart. Well, lots of people shop Walmart; the big discounter didn’t grow to be one of the world’s largest retailers without any shoppers. While this fact isn’t exactly headline news, it did recently come as a “shock” to Walmart executives that the youngest generation of adult consumers perused their aisles and “like Walmart the best” over competitors, thereby implying that Millennials “love” shopping Walmart.
Whoa. Like? Love? Let’s not get ahead of ourselves. Recent analysis of 25 merchandise categories tracked by Prosper Insights reveals unique insights on why Millennial shoppers are headed to Walmart as well as how this burgeoning group of shoppers really feels about the big discounter – pointing to some weaknesses that Walmart’s competitors could turn into opportunities. For benchmarking purposes, Millennials who shop rival Target were also examined for this analysis. (Note: Prosper conducts online consumer surveys and tracks the 25 merchandise categories via unaided, write-in questions). Continue reading →
Prosper Insights & Analytics, a leading provider of advanced business intelligence, released the Holiday 2014: Retailers to Watch at the Morgan Stanley Global Consumer and Retail Conference today. Pam Goodfellow, principal analyst for Prosper, presented unique findings about select retailers along with emerging holiday trends. Continue reading →
With the back-to-school season winding down, it’s about that time of year for shoppers to look forward to the winter holidays. And while it may seem premature to preempt Halloween with the holiday discussion, last year one in five began their shopping prior to October, so many consumers are already planning their budgets for this all-important spending season. In July, we asked consumers to share their preliminary thoughts on holiday spending, and it appears that retailers may be in for a brighter holiday season compared to 2013.
According to the Prosper Spending Score, the overall outlook* for holiday gift spending in 2014 is up more than 8% from last year. While celebrants planning to spend more on gifts are relatively stable year-over-year at 9.1%, those budgeting less for gifts dropped 11% from 2013 to 38.0%. The majority of consumers (52.9%) are planning to keep budgets in line with the previous year. Directionally speaking, our preliminary Spending Score has served as a relatively accurate bellwether for consumers’ holiday intentions; last year’s lackluster score in July foreshadowed a nearly 3% drop in planned gift spending (released by the National Retail Federation the following October). Similarly, bullish preliminary outlooks for holiday spending preceded spending increases in 2010 and 2012. Continue reading →
Consumers may forgive, but they will not forget. Unfortunately in Target’s case, shoppers are slow to even muster up that forgiveness. With its holiday data breach impacting every level of Target’s organization, one must look to the most important piece of the equation – customers – to assess the ongoing damage and pinpoint what’s working for the retailer versus what’s not. For this new analysis on the current state of the former discount darling, we’re examining the point of view from one very influential group of shoppers, women. Continue reading →
December 10, 2013
Consumer electronics remain a popular gift category this holiday season. 36.1% of Americans have added items such as TV’s, DVD players and mobile devices to their lists. And it appears that they may get their wish; one-third of consumers plan to buy electronics for others. The latest findings from Prosper Insights & Analytics profiles specific retailers that offer electronics and uncovers which of these retailers’ shoppers are most likely to be impulsive in their purchase decisions. Continue reading →
Prosper Insights & Analytics recently released the Holiday 2013 Retail Winners & Losers at the Morgan Stanley Global Consumer and Retail Conference. Pam Goodfellow, principal analyst, presented a list of select retailers along with emerging holiday trends. For Morgan Stanley’s video recap, please click on the image below.
Worthington, OH – November 19, 2013
Prosper Insights & Analytics, a leading provider of advanced business intelligence, released the Holiday 2013 Retail Winners & Losers at the Morgan Stanley Global Consumer and Retail Conference today. Pam Goodfellow, principal analyst for the firm, presented a list of select retailers along with emerging holiday trends.
The terms “winners” and “losers” are relative with consumer spending expected to be down this year. While 2013 is the first holiday season that is Continue reading →