Tag Archives: solutions

Is Mass Hysteria Driving The Big Data Market?

In psychology it is called mass hysteria, a condition affecting a group of persons characterized by excitement or anxiety, irrational behavior or beliefs, and may also include inexplicable symptoms of illness. One could make the case that this defines the big data world today. Virtually unheard of before the Great Recession began in 2008, big data mania has spread throughout the business universe like a post-recession wildfire. Continue reading…

Is Big Data Today’s Sock Puppet?

Pets.com_sockpuppetRecently I overheard someone say, “If I get one more email or see another self-serving article or conference extolling all the unbelievable ways digital surveillance (AKA big data) can be used to solve just about every problem known to modern man, I think I’ll lose my mind.” Count me in on this feeling.

Coincidentally, many of the articles and webinars are either supported or funded by the large digital consultancies, venture-backed big data firms that want to go public or software or hardware firms looking to sell you their services and training. This reminds me of the Internet frenzy of the late 1990’s, where everything Internet was gold and companies were elbowing each other out of the way to own the next ‘sock puppet’ that walked into their office. The mad dash to invest big dollars in everything big data is the reason cheerleaders point to as why it is a can’t-miss. Isn’t that the same thing they said about the sock puppet? It’s time to take a deep breath. That’s it…inhale slowly—now exhale. Slow down and let’s think a minute about what is happening here. Continue reading…

Going Beyond Big Data To Knowledge

“Ipsa scientia potestas est” (“knowledge itself is power”), Sir Francis Bacon

Don’t believe the big data hype
Over the last month, I have written about all the hype surrounding big data including how it equals a big headache for executives and how the promise of big data bypasses the C-Suite. This final installment deals with the pending big data disillusionment which may result from the hype and failure of big data to deliver meaningful, strategic solutions for senior level executives. Continue reading…

Big Data Bypasses C-Suite

Everywhere you turn today it seems like someone is hawking something to do with big data—today’s corporate “must have”. It seems that all the buzz and hype usually gets down to some very tactical application/outcome which sounds an awful lot like the “must have” of the 1990’s…CRM. Perhaps big data is the son of CRM, enhanced to accommodate new data streams from the Internet world.

Big data has several flavors of definition which normally end up something like the following: continue reading...