Tag Archives: smartphone

Amazon Fire Phone: Love It Or Leave It?

Is the Fire Phone the next great mobile device? With the first smartphone from Amazon.com set to launch on July 25, we took this question to one of the most important components of the buying equation, consumers.

At first blush, reaction to the new device seems a little continue reading…

Can The Galaxy S5 Release Realign Samsung Owners’ Loyalty?

As we await the announcement of the latest and greatest from Samsung – the suspected Galaxy S5 – later this month, I thought it would be interesting to take a look at continued battle between this smartphone giant and that other giant, Apple. While Samsung’s global market share remains intact, according to our latest insights, Apple is the dominant player in the smartphone market stateside, with 43.7% of U.S. adults 18+ owning one, with Samsung resting in second position (25.7%). Combined, these two Goliaths account for more than two-thirds of U.S. smartphone ownership among adults, ahead of smaller players like Motorola (7.5%), LG (7.0%), HTC (6.6%) and BlackBerry (3.0%).

What’s interesting about these two big competitors, though, is the loyalty between the two brands when shopping for a new smartphone model – and how much this loyalty is worth. Continue reading

Android Presses Ahead In Q3, While Apple Seems To Squander Younger Shoppers

Although its iPhone shipments bested analysts’ expectations in the second quarter, it appears that Apple will face increasing pressure from Android and competing operating systems in Q3.

According to our latest insights, two out of five (39%) of those in the market for a smartphone this quarter (July, August, September 2013) are considering Apple, down two points from Q2. Meanwhile, the majority (56%) of those in the near-term market for a device are looking at Android (likely propelled by the spring launch of the Samsung Galaxy S4), widening the disparity between the two operating systems from 32% last quarter to a present 42%. While Android and Apple remain the two OS titans of this arena, mobile consideration sets continue to expand with a rising proportion investigating BlackBerry (18%) and Windows (25%) offerings as well, suggesting that an increasing number of consumers have expanded their vocabularies beyond the typical “Apple or Android?” quandary. Score one for the underdogs. Continue reading

Though Android Continues to Climb, Millennials Are Looking to Apple

While Apple mildly beat analysts’ expectations, looking forward into Q2 it appears that the tech giant’s road won’t be getting much easier to travel.

Among consumers planning to purchase a mobile phone in the next three months (April, May, or June), more than half (54.6%) are considering an Android device, while fewer (41.5%) are mulling over an Apple iPhone. Further, the disparity between the two brands has grown from 4% in April 2012 to a current 32% gap – bully for Android.

Continue reading

Majority of Mobile Users Can’t Live without their Smartphone or Disconnect While on Vacation

Smartphones are Growing More Intertwined with People’s Lives

Worthington, OH—April 24, 2013

Three in five (60.9%) mobile users say that they use their smartphones for all functions of their daily life, according to Prosper Insights & Analytics™, up 34% from a year ago. Meanwhile, the percentage of users who say they use their smartphone only for basic functions is down a whopping 85%, indicating Continue reading

Target, Best Buy and Walmart Receive High Marks for Mobile Experience Among Mobile Users, But Net Promoter Scores* Lackluster

Satisfactory Mobile Shopping Experience Doesn’t Guarantee Repeat Sales

Worthington, OH—April 1, 2013

As retailers address the challenges of omni-channel retailing in today’s increasingly mobile  environment, it seems that some of the biggest names in brick and mortar retailing are perhaps doing something right, according to Prosper Insights & Analytics™. Continue reading

BlackBerry Bests Samsung, Apple in Customer Excitement

BlackBerry is back! Or so they’d like you to think.

With the U.S. launch of the [too?] long awaited BlackBerry 10 smartphones seemingly imminent, the company formerly known as Research in Motion will attempt to reverse its dwindling customer share and make an effort to complete with the Android, Apple, and Windows platforms to which mobile users have been gravitating. Continue reading

Black Consumers’ Mobile Usage and Behavior Boosts their Mobile Aptitude Score, According to Prosper Insights & Analytics™

Black Consumers 18+ are more mobile-minded than the general population and appear to be on the leading edge of engagement when it comes to using their mobile device to aid in shopping as well as viewing online content via mobile devices, according to Prosper Insights & Analytics™.

Overall Black Consumers have a mobile aptitude score of Continue reading

Android Poised to Take Another Bite out of Apple

Amid Apple’s disappointing earnings report and subsequent stock slide, it appears that Google’s Android platform is poised to take another bite out of Cupertino-based tech giant in the first quarter of 2013, according to potential customers.

Prosper Insights and Analytics™ examined shoppers’ consideration of the four top-selling smartphone operating systems: Android™, Apple iPhone®, BlackBerry®, and Windows Phone. This examination revealed that among consumers thinking about a mobile phone purchase over the next 90 days (January, February, or March 2013), Android-powered devices are the most popular operating system under consideration. In fact, these shoppers are 51% more likely to be mulling over an Android smartphone compared to the Apple iPhone. Continue reading