Tag Archives: smart data

Misery Down, Consumer Spending Forecast Up

The Misery Index, calculated using data from the U.S. Bureau of Labor Statistics, which has recently been added to Prosper’s Executive Retail InsightCenter, has been trending downward over the past couple months. The Consumer Spending Forecast from Prosper is up year-over-year, indicating that consumers are more willing to spend more now than they were a year ago at this time. Findings such as these should indicate a positive holiday season for retailers, right? It dependsContinue reading

Why The C-level Needs To Rethink Their Strategic Management Process

The latest from Prosper Now’s Blog on Forbes.com

I read an article two weeks ago reporting on the challenges faced by a CEO of a big box retailer. At the annual analyst meeting, the CEO identified some challenges that contributed to flat same store sales for the last six quarters. Issues contributing to lackluster growth were:

  • Changes in shopper behavior resulting from online research and shopping
  • Shoppers’ desire to shop at smaller stores.

The solution he offered to analysts was to speed up checkout lines. While this is a worthy tactic, continue reading…

Are You Building A Business For Where The Market Was?

The latest from Prosper Now’s Blog on Forbes.com

Key performance building blocks for any business are good financial management, logistics, efficient manufacturing, a healthy corporate culture, marketing and inventory management. The fundamentals for each of these disciplines are fairly consistent over time and change little. However, when it comes to marketing and identifying customers, positioning against competitors, dealing with economic issues, etc., continue reading…

Arming The C-Suite For Organic Growth

The latest from Prosper Now’s Blog on Forbes.com

Today successfully running a business is a difficult task. Many issues impacting performance are outside the control of a C-Level manager’s influence. Nonetheless these issues impact how a business will perform. The lagging economy, political strife around the globe, Washington politicians, the constant media reporting from 24-hour cable and Internet news sources are all at heightened levels of influence on skittish consumers. A bump in any of these areas can disrupt spending behaviors causing continue reading…

Forbes.com: Big Data’s New Power Quadrant For Executive Evidence-Based Decision Making

The latest from Prosper Now’s Blog on Forbes.com

Not all things worth doing are worth doing well. For many this is a heresy that violates the old maxim, “if it is worth doing it is worth doing well.” However, in today’s digitally disrupted world the pace of change is so fast that not all decisions can be given the amount of time to do them well.

The real challenge is not to avoid being wrong but to avoid being wrong on major decisions that matter. Mess up on a major decision and it could be near fatal for a company or a business in today’s fast changing world. One need only look at how change has impacted companies in industries such as newspaper, shopping mall, bookstore, video rental, brick and mortar retail, etc. Miss a key challenge or trend by clinging to old business as usual thinking and you may not have a business in a year.

Clearly decisions that need to be made right need to be major decisions focused on the dynamic continuation of the business. That’s why to deal with decision issues, our firm created a Power Quadrant for Decision Making to identify the choices which have the most impact on a business.

Continue reading…

Taobao.com Favorite Shopping Website Among Chinese Consumers, Amazon.com Most Popular Among Americans

New Infographic Compares Online Purchasing Behaviors Of Chinese And American Consumers

Worthington, OH – 6/24/2014

ProsperChina™ has released the latest Consumer Snapshot Infographic, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers. This unique infographic reveals the top three websites for purchasing products among young Chinese consumers and their American counterparts. It highlights a trend of the frequency in which both consumer groups are buying online, and also compares the two groups’ confidence in the economy, practicality, focus on needs versus wants and budget consciousness.  Continue reading

Prosper Insights & Analytics™ Releases Consumer Spending Forecast To Help Retail Executives Project Sales

Prosper Consumer Spending Forecast Now Available through Prosper’s InsightCenter™ Technology

Worthington, OH – 6/19/2014

Building upon its offering of Smart Data apps that deliver strategic insights for executives, Prosper Insights & Analytics™ has released the Prosper Consumer Spending Forecast to help retailers project sales in a slow growing economy. The Forecast can be viewed by specific retail shoppers and consumer groups and provides a future view of their intended level of retail spending over the near term. It gives decision makers a better understanding of how different consumer groups spend in certain categories, allowing them to react accordingly to the changing demands of the market.  Continue reading

Infographic: Latest ProsperChina™ Consumer Snapshot Looks At Luxury Consumers in China

Snapshot Provides Valuable Insights For Marketers in Both United States and China

Worthington, OH – 4/4/2014

ProsperChina™ has released the latest in a series of Consumer Snapshot Infographics, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers. This infographic shines a spotlight on the young Chinese luxury consumer, including their confidence, practicality, focus on needs versus wants and budget consciousness, compared to all Chinese consumers. It also includes their feelings on fashion trends and familiar labels, as well as where they shop most often for beauty and apparel purchases.  Continue reading

Big Data Bypasses C-Suite

Everywhere you turn today it seems like someone is hawking something to do with big data—today’s corporate “must have”. It seems that all the buzz and hype usually gets down to some very tactical application/outcome which sounds an awful lot like the “must have” of the 1990’s…CRM. Perhaps big data is the son of CRM, enhanced to accommodate new data streams from the Internet world.

Big data has several flavors of definition which normally end up something like the following: continue reading...