Tag Archives: showrooming

Best Buy’s Showrooming Strategy Resonating with Mobile Shoppers

Target and Walmart May Have Reason to Fear Amazon.com

Worthington, OH – 6/26/2013

Best Buy’s initiatives to combat showrooming among its customers have been well-documented, and it appears that the big box’s efforts to thwart Amazon.com may be paying off among mobile users. According to Prosper Insights & Analytics’ new Showrooming Ratio, Best Buy may be doing a more effective job keeping wandering shopping carts away from Amazon, particularly compared to its discount peers.

The Showrooming Ratio indicates the likelihood that a mobile user will evaluate a product in a brick-and-mortar store and ultimately may purchase the product via that store’s site or a competitor’s digital channel. When compared to Amazon, Best Buy scored a Showrooming Ratio of Continue reading

Target, Best Buy and Walmart Receive High Marks for Mobile Experience Among Mobile Users, But Net Promoter Scores* Lackluster

Satisfactory Mobile Shopping Experience Doesn’t Guarantee Repeat Sales

Worthington, OH—April 1, 2013

As retailers address the challenges of omni-channel retailing in today’s increasingly mobile  environment, it seems that some of the biggest names in brick and mortar retailing are perhaps doing something right, according to Prosper Insights & Analytics™. Continue reading

How to Turn Best Buy Shoppers into Best Buy Buyers

English: Logo of Best Buy, US-based retail chain

English: Logo of Best Buy, US-based retail chain (Photo credit: Wikipedia)

Best Buy’s problem isn’t shopper traffic, it’s buyer traffic.

Beginning on March 3, the big box will take yet another step to remedy this [very big] problem, when it beings a permanent price matching policy aimed squarely at low-price competitors like Amazon.com and Walmart. For those “showroomers” keeping tabs on prices with smartphones or tablets while testing out Best Buy’s wares in store, this announcement goes a long way to satiating that need for instant gratification that an online retailer like Amazon cannot fulfill – a potential “win” for Best Buy.

However, a big question remains: Will this new price matching policy be enough to restore shoppers’ trust in Best Buy? Continue reading

Frightful, Not Delightful: Tales of Terrible Customer Service

The relatively recent advent of online shopping, technological mobility, and pricing transparency puts new meaning to the adage that the “customer is king” (or queen) for retailers. If the customer thinks a retailer’s prices are too high, a competitor will be sought out. A customer may only visit a physical store’s “showroom” to test drive a product he/she plans to buy online. With a mobile device in hand, a customer can verify the truth behind a sales associate’s pitch in just a few clicks. And, retailers’ face time with potential customers is dwindling with shoppers “cybernating” – increasingly headed online for purchases. Today’s customers are well-informed, adept at product research, and know how to maximize their budgets – often at the expense of loyalty to any particular retailer. Continue reading