Consumers may forgive, but they will not forget. Unfortunately in Target’s case, shoppers are slow to even muster up that forgiveness. With its holiday data breach impacting every level of Target’s organization, one must look to the most important piece of the equation – customers – to assess the ongoing damage and pinpoint what’s working for the retailer versus what’s not. For this new analysis on the current state of the former discount darling, we’re examining the point of view from one very influential group of shoppers, women. Continue reading
Latest consumer discoveries for February 2014. For more: www.ConsumerSnapshot.com
When we released our predictions for Holiday Winners and Losers in November, Target was poised for a “win” in a not-so-robust, hyper-competitive season of shopping. With a nice mix of heavy-spending Gen X-ers as well as a base of those covetable Millennials, Target made an attractive value proposition to budget-conscious shoppers: discount shopping without feeling like you’ve shopped at a discounter. In addition, Target’s sought-after in-house brands and exclusive merchandise assortment likely helped the retailer keep at least a few eyes (and wallets) from wandering over to holiday’s biggest winner, Amazon.com.
Fast forward two months, and instead of touting a positive holiday season, Target is attempting to clean up one big mess. The Target name has now become synonymous with words like data breach, identity theft, and [lack of] financial security – a warning and case study for other retailers. But what has become of Target shoppers? Continue reading