Tag Archives: Shopper Marketing

New Sam’s Club Shopper Segments Added To Prosper Insights & Analytics InsightCenter

Worthington, OH – 10/22/2015

Prosper Insights & Analytics™ has added the newly announced Sam’s Club Shopper segments into its Shopper Marketing InsightCenter™. Now consumer packaged goods companies who need to connect their brands with these particular segments will have compelling consumer insights and predictive analytics instantly available. These latest segments are added to an already robust list of consumer groups available in the InsightCenter including a variety of Walmart Shoppers segments by categories and demographics, along with their competitors’ shoppers.  Continue reading

Prosper Insights & Analytics™ Unveils Promotional Influence Score and Shopper Marketing App to Help Marketers Better Understand Shoppers

Insight-rich app provides answers needed to drive Shopper Marketing decisions

Worthington, OH – 7/24/2013
An increasingly connected and elusive shopper already proves challenging for companies in a competitive marketplace. With excess amounts of Big Data muddying the waters, it’s easy to lose sight of the goal to further personalize a shopper’s experience. Through it’s newly released Shopper Marketing app, Prosper Insights & Analytics™ helps marketers hone in on the specific insights needed to drive Shopper Marketing decisions. Continue reading