Tag Archives: Shanghai Institute of Commercial Development

Shanghai Institute of Commercial Development Receives Grant for Prosper Consumer Analytics and Insight Development

The Prosper Foundation continues to supports predictive analytics education and development of actionable insights.

Worthington, OH – 10/15/15

The Prosper Foundation has announced that the Shanghai Institute of Commercial Development (SICD) is the latest university to receive a grant of relevant consumer data and analytic tools to help prepare students for careers in a data-driven world. SICD is a leading university in China with approximately 10,000 students. SICD’s focus will be on consumer insights from the ProsperChina™ Quarterly which has been fielded in mainland China since 2006. Over 345,000 respondents have participated in the surveys which gauge shopping behaviors, purchase plans, media consumption and influence, plus more. These insights will be cross-tabulated with government and industry statistics provided by the China Bureau of Labor Statistics and industry associations to formulate propensity models that are predictive in nature and provide actionable insights.  Continue reading