Prosper Insights & Analytics™ has added the newly announced Sam’s Club Shopper segments into its Shopper Marketing InsightCenter™. Now consumer packaged goods companies who need to connect their brands with these particular segments will have compelling consumer insights and predictive analytics instantly available. These latest segments are added to an already robust list of consumer groups available in the InsightCenter including a variety of Walmart Shoppers segments by categories and demographics, along with their competitors’ shoppers. Continue reading →
Recently, retail industry analysts and pundits were abuzz with the launch of Jet.com. A combination of membership-only exclusivity, low-threshold free shipping, and an intricate pricing algorithm, this new shopping site was seemingly positioned to be a formidable challenge to the web dominance of Amazon.com as well as other popular club retailers. In a spending environment where shoppers continue to be driven by price, loyalty is hard-won and easily lost, and this new entry to the retail space was certainly positioned to turn shoppers’ heads (and wallets) in a new direction. Enough about Jet.com’s potential, though: are shoppers buying into the Jet.com hype? Continue reading →
December 10, 2013
Consumer electronics remain a popular gift category this holiday season. 36.1% of Americans have added items such as TV’s, DVD players and mobile devices to their lists. And it appears that they may get their wish; one-third of consumers plan to buy electronics for others. The latest findings from Prosper Insights & Analytics profiles specific retailers that offer electronics and uncovers which of these retailers’ shoppers are most likely to be impulsive in their purchase decisions. Continue reading →
Worthington, OH – November 19, 2013
Prosper Insights & Analytics, a leading provider of advanced business intelligence, released the Holiday 2013 Retail Winners & Losers at the Morgan Stanley Global Consumer and Retail Conference today. Pam Goodfellow, principal analyst for the firm, presented a list of select retailers along with emerging holiday trends.
The terms “winners” and “losers” are relative with consumer spending expected to be down this year. While 2013 is the first holiday season that is Continue reading →