The Shoptalk 2017 Conference was held recently in Las Vegas, and Pam Goodfellow, Prosper’s Principal Analyst and Consumer Insights Director, was in attendance. Below, she recaps some of the hot topics discussed by more than 300 speakers representing leaders redefining the future of retail and ecommerce and how clients can leverage Prosper’s unique consumer data to address marketplace challenges – and identify opportunities. Continue reading
From Forbes on July 14, 2016:
According to Fung Global Retail & Technology’s recently released report titled The State of Consumers in the US and China, there are some stark differences between US and Chinese consumers, including in terms of consumer sentiment and online shopping behavior. It is important for marketers to understand consumer spending behavior in the world’s two largest economies, as any movement could tip an already fragile global market.
Deborah Weinswig, Managing Director of Fung Global Retail & Technology, said that key findings from the report include: Continue reading…
The Prosper Foundation continues to supports predictive analytics education and development of actionable insights.
Worthington, OH – 10/15/15
The Prosper Foundation has announced that the Shanghai Institute of Commercial Development (SICD) is the latest university to receive a grant of relevant consumer data and analytic tools to help prepare students for careers in a data-driven world. SICD is a leading university in China with approximately 10,000 students. SICD’s focus will be on consumer insights from the ProsperChina™ Quarterly which has been fielded in mainland China since 2006. Over 345,000 respondents have participated in the surveys which gauge shopping behaviors, purchase plans, media consumption and influence, plus more. These insights will be cross-tabulated with government and industry statistics provided by the China Bureau of Labor Statistics and industry associations to formulate propensity models that are predictive in nature and provide actionable insights. Continue reading
New information from ProsperChina highlights areas of opportunities for marketers as Chinese Stock Market faces uncertainty.
Worthington, Ohio (PRWEB) July 06, 2015
On the heels of China spending billions to prevent a stock market crash, it’s more important than ever to understand the Chinese consumer and how the power of the consumer societies in both China and the U.S will continue to entangle the two largest economies and increase their co-dependency. ProsperChina™ recently analyzed data from its InsightCenter to identify some key opportunities for growth in a dismal market.
According to the ProsperChina Consumer Spending Score, which represents consumers’ intended level of retail spending over the next 90 days for a particular category, Continue reading
New infographic from ProsperChina highlights top apparel destinations and compares their Net Promoter Scores. It also provides the latest insights regarding Chinese consumers’ feelings about fashion and their country of origin preferences for branded apparel.
Worthington, OH – 1/28/2015
ProsperChina™ has released the latest Consumer Snapshot Infographic, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers. The infographic uses information from the newly released Q4 ProsperChina Quarterly Survey which is the largest, ongoing survey of its kind in China. This unique infographic includes the top five destinations for apparel in China as reported by Chinese consumers, along with their respective Net Promoter Scores* (NPS) and how the ratings compare to the overall average. It also uncovers country of origin preferences for clothing (including China, U.S., Europe, Japan and Korea) for Chinese consumers and highlights feelings about fashion. Continue reading
New Infographic Compares Online Purchasing Behaviors Of Chinese And American Consumers
Worthington, OH – 6/24/2014
ProsperChina™ has released the latest Consumer Snapshot Infographic, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers. This unique infographic reveals the top three websites for purchasing products among young Chinese consumers and their American counterparts. It highlights a trend of the frequency in which both consumer groups are buying online, and also compares the two groups’ confidence in the economy, practicality, focus on needs versus wants and budget consciousness. Continue reading
Snapshot Provides Valuable Insights For Marketers in Both United States and China
Worthington, OH – 4/4/2014
ProsperChina™ has released the latest in a series of Consumer Snapshot Infographics, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers. This infographic shines a spotlight on the young Chinese luxury consumer, including their confidence, practicality, focus on needs versus wants and budget consciousness, compared to all Chinese consumers. It also includes their feelings on fashion trends and familiar labels, as well as where they shop most often for beauty and apparel purchases. Continue reading
First Infographic Shines Spotlight On Consumer Sentiment, Purchase Intentions And Prosper Spending Scores For Apparel And Shoes
Worthington, OH – 3/6/2014
ProsperChina™ has released the first in a series of Consumer Snapshot Infographics, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers. The infographics will serve to compliment the ProsperChina InsightsCenter, a unique cloud-based platform that allows for easy data integration. The InsightCenter draws from Prosper’s proprietary data warehouse that includes hundreds of already analyzed data sets as well as the ProsperChina Quarterly Survey which is the largest, ongoing survey of its kind in China. Further, this unique software allows Prosper to quickly build solution applications which are automatically updated for consistent decision making. Continue reading