Tag Archives: Prosper

New Data Provides Antidote for Ad Fraud

Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI

Worthington, OH – 3/13/2017

As advertisers continue to struggle with disruption in the media world, including a decline in the use of traditional media, fake news, and bot fraud, Prosper Insights & Analytics™, a leading provider of business intelligence solutions, has released the Media Behaviors & Influence Study™ (MBI) for 2017. The data includes the responses of over 16,000 respondents and can be used to enlighten marketers by providing a unique consumer dimension. The MBI contains real consumers’ media consumption, including which media influences them to purchase, personality traits, and purchase intentions, and can be integrated with big data initiatives to enhance models to better target consumers.  Continue reading

Auto Outlook Remains Vibrant Heading Into Spring Selling Season

From Forbes.com on March 3, 2017…

Consumer confidence continues to decline from December’s peak but February’s reading represents a 19% surge over last year. Deborah Weinswig, Managing Director of Fung Global Retail & Technology, weighs in on the evolving state of the US consumer in 2017. Continue reading…

Confidence and Spending Intentions Looking Good Heading Into 2017

From Forbes.com on February 3, 2017…

Consumer confidence cooled a bit in January, but stayed well above the 13 month average. What does it mean for spending? Deborah Weinswig, Managing Director of Fung Global Retail & Technology, weighs in, plus she takes a special look this month at how consumers feel overall about their personal financial security. Continue reading…

Will 2017 Be The Year Retailers Finally Get Real?

From Forbes.com on January 17, 2017…

“We can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light.” – Plato

While struggling with the topic and content of this column, the trickle of underwhelming Brick & Mortar sales results from many retailers’ holiday season began to hit the press. Many of these retailers have only now seriously begun thinking about creating a sustainable business model for the future. For some the ship may have sailed. All of which got me thinking about an article I wrote for this column three years ago. It is just as relevant today as it was in 2014. So rather than beating my head against the wall trying to reinvent the wheel, here is the article from 2014, its warnings, and even prescriptions for a new retail marketplace. Continue reading…

Overt Signs Of Growing Optimism In December’s Leading Indicators

From Forbes.com on January 10, 2017…

In 2016, many retailers found themselves at the low end of estimates. Had they had the right predictive analytics, they could have understood the market better and managed accordingly. Deborah Weinswig, Managing Director of Fung Global Retail & Technology, weighs in on some of Prosper’s key predictive analytics and provides much needed knowledge for retailers. Continue reading…

Adding The Human Element For More Accurate Economic Predictive Analytics

From Forbes on December 6, 2016:

Earlier this year I wrote about the need for better analytics and the quest for better consumer confidence indicators which could greatly inform the development of more reliable predictive analytics. With many businesses, and even the Federal Reserve, having difficulty developing accurate forecasts, the time seems right to develop methodologies outside of traditional economics. Many have argued that the current state of asking consumers about such vague topics such as future expectations or business conditions should be replaced with a more straightforward set of micro foundation questions that probe personal spending directly. Continue reading…

With Election Over Holiday Gifting Becomes Top Of Mind

From Forbes on December 2, 2016:

The presidential election seems to be weighing down consumer confidence, but what does it mean for purchase intentions? Deborah Weinswig, Managing Director of Fung Global Retail & Technology, highlights the disconnect between sentiment and consumer spending intent in her analysis of Prosper’s October data. Continue reading…

Prosper Insights & Analytics Releases “Holiday 2016: Top Trends” at Morgan Stanley Global Consumer and Retail Conference

To download presentation materials, click here.

Worthington, Ohio — November 16, 2016

Prosper Insights & Analytics, a leading provider of advanced business intelligence, released the Holiday 2016: Top Trends at the Morgan Stanley Global Consumer and Retail Conference today. Pam Goodfellow, principal analyst for Prosper, presented unique trends that are emerging this holiday season.

Anxiety and frustration regarding the 2016 presidential election seem to have affected consumers’ holiday spending outlook, which was recorded in early October. Planned spending per person on items such as gifts, décor, cards, foods and flowers is expected to be $796* in 2016, compared to $819 last year. However, as of early November, several of Prosper’s broader financial trackers indicate that consumers have become less conservative with their spending plans month-over-month and year-over-year, suggesting that, despite political uncertainty, shoppers are gearing up for holiday spending. Continue reading

Election Worries And Moody Consumers, But Spending Intentions Remain Encouraging

From Forbes on October 28, 2016:

The presidential election seems to be weighing down consumer confidence, but what does it mean for purchase intentions? Deborah Weinswig, Managing Director of Fung Global Retail & Technology, highlights the disconnect between sentiment and consumer spending intent in her analysis of Prosper’s October data. Continue reading…

Small Business Confidence Rises Boding Well For Final Quarter Of 2016

From Forbes on September 30, 2016:

Consumers’ sentiment continues to improve, as does their mood. What does it mean for spending? Deborah Weinswig, Managing Director of Fung Global Retail & Technology, weighs in on what improvements in Prosper’s key indicators mean for retail sales and which categories are likely to benefit. Continue reading…