Latest consumer discoveries for May 2014. For more: www.ConsumerSnapshot.com
As many a marketer will likely attest, too often in today’s retail environment consumers’ final decision in the buyer process comes down one little five letter word: price. Shoppers, armed with their mobile devices, maintain a direct connection to the best deals, promotions, coupons, and offers with just a tap of their fingers, many times giving shoppers an intelligence edge over retailers competing for those buying dollars. In this age of smart consumerism, what’s a retailer to do?
Latest consumer discoveries for September 2013. For more: www.ConsumerSnapshot.com
Latest consumer discoveries for August 2013. For more: www.ConsumerSnapshot.com
Although its iPhone shipments bested analysts’ expectations in the second quarter, it appears that Apple will face increasing pressure from Android and competing operating systems in Q3.
According to our latest insights, two out of five (39%) of those in the market for a smartphone this quarter (July, August, September 2013) are considering Apple, down two points from Q2. Meanwhile, the majority (56%) of those in the near-term market for a device are looking at Android (likely propelled by the spring launch of the Samsung Galaxy S4), widening the disparity between the two operating systems from 32% last quarter to a present 42%. While Android and Apple remain the two OS titans of this arena, mobile consideration sets continue to expand with a rising proportion investigating BlackBerry (18%) and Windows (25%) offerings as well, suggesting that an increasing number of consumers have expanded their vocabularies beyond the typical “Apple or Android?” quandary. Score one for the underdogs. Continue reading
Listen closely…can you hear that? It’s the terrified screams from millions of children enjoying their summer breaks as retailers pound a [premature] Back-to-School drumbeat to get the second largest shopping season of the year underway. And when schools return to session in September, you can expect retailers to strike up the promotional band for the biggest selling season of the year: Holiday 2013. Forget the screams (along with Halloween and Thanksgiving), and cue the Buddy-the-Elf-esque joyful noise: “Santa!”
By these standards, is July too early for a peek at holiday spending intentions? I think not. Unfortunately, preliminary estimates aren’t looking like they’ll make retailers’ cash registers sing this year. Continue reading
While it remains to be seen how (or if) the 2013 Marketplace Fairness Act will impact sales for Amazon.com, what we do know is that the online leader seems to have a loyal constituency in its Amazon Prime Membership. For a $79 yearly fee, this group of elite shoppers receives free two-day shipping on eligible items and access to Amazon’s Instant Video streaming service as well as the Kindle Lending Library – and CEO Jeff Bezos is keeping the perks coming.
The risk to competitors is fairly obvious; this shopper coalition gives Amazon a top notch spot in their retailer consideration sets. Our intel tells us that Prime members’ propensity to shop Amazon.com is about double that of the general population for several major retail categories, including Women’s and Men’s Apparel, Shoes, Electronics, Sporting Goods, Linens and Bedding, and Health/Beauty Care. Of course, this doesn’t mean that Prime members are shopping Amazon exclusively or that they shun more traditional brick and mortar retailers. So let’s take a look at who these shoppers are, why they are so valuable to Amazon, and which retailers may be facing a Prime threat. Continue reading