Tag Archives: presidential election

Uncovering The Undecided And Unexcited Voters

From Forbes on October 20, 2016:

For weeks, talking head pundits have been all over TV and cable proclaiming how undecided voters will be the key for determining the outcome of this year’s contentious election. Looking beneath the numbers at undecided voters (21.7% of voters overall) several interesting bits of data pop out, according to Prosper Insights & Analytics’ October survey of over 7,700 respondents.

Click here for Undecided Voters facts.

Presidential Election Boosts Halloween Spending Plans To Record High

From Forbes on October 5, 2016:

While this year’s presidential election is shaping up to be one of the most divisive match-ups in recent history, it appears that Halloween will unite consumers across all party lines this year. Seven out of ten Americans are set to celebrate on or around October 31 with planned spending on costumes, candy, decorations, and greeting cards expected to reach $82.93 per household ($8.4 billion total), a record high. So why are consumers eager to scare up some fun this year? For more than a decade, Prosper Insights & Analytics has been surveying U.S. adults on their Halloween plans for the National Retail Federation and new analysis reveals that presidential election years prove to be pivotal for scaring up Halloween spending among shoppers. Continue reading

New Research Uncovers Voters Who May Not Be Participating In Polls — And May Determine Election

From Forbes on August 22, 2016:

Newly released research by Drs. Martin Block and Don Schultz of the Medill School of Integrated Marketing Communications at Northwestern University has uncovered a significant group of potential voters who represent 30% of the population and may have not been analyzed before. As a result, this group may play a significant role in determining the upcoming presidential election. Continue reading…