Tag Archives: predictive analytics

Adding The Human Element For More Accurate Economic Predictive Analytics

From Forbes on December 6, 2016:

Earlier this year I wrote about the need for better analytics and the quest for better consumer confidence indicators which could greatly inform the development of more reliable predictive analytics. With many businesses, and even the Federal Reserve, having difficulty developing accurate forecasts, the time seems right to develop methodologies outside of traditional economics. Many have argued that the current state of asking consumers about such vague topics such as future expectations or business conditions should be replaced with a more straightforward set of micro foundation questions that probe personal spending directly. Continue reading…

Amazon Intel from Fung & Prosper

Columbus, Ohio and New York — November 17, 2016

Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and international think tank Fung Global Retail & Technology  announced today that they have expanded their strategic alliance to include a co-branded Amazon Shopper Intelligence service. This unique service not only provides essential insights missing from most retailers’ loyalty data, including encroachment by Amazon along with the reasons why, but also special analysis by Fung Global Retail & Technology to help retailers and investors understand the Amazon threat. Continue reading

Adding Consumer Intention To Predictive Models: An Interview With Prevedere CEO

The latest from Prosper on Forbes.com

I wrote back in April about how there has been an increased interest in predictive analytics ever since the 2008 recession. However, even with this added attention, most predictions remain largely inaccurate. No one seems to know where the economy is headed, including the Federal Reserve.  A recent article by Prevedere’s Danielle Marceau, a senior economist and data scientist, highlights how the Federal Reserve has continued to demonstrate its inability to forecast the economy. She noted that the bottom line is that “the Fed needs to learn how to forecast,” and went on to say that “analysts should be focusing on leading, predictive indicators such as small business optimism, industrial production and consumer sentiment.”

As more and more economic forecasters recognize that consumers’ actions, future intentions and emotions are a necessary component in forecasting today’s dynamic market, more will turn to adding these insights to their models. Continue reading…

Prosper Insights & Analytics’ Future-Oriented Consumer Insights Now Available to Prevedere’s Customers

Columbus, Ohio —8/1/2016 — Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and Prevedere, a leader in business performance forecasting, announced today that they have formed an alliance to provide ‘a la carte’ access to Prosper’s unique and forward-looking U.S. and China consumer data as a premium offering within Prevedere’s solution. A decade of Prosper’s emotional and mindset data plus future purchase intentions will complement Prevedere’s robust dataset that includes external factors such as global economic, environmental, and consumer behavior leading indicators. This partnership will allow clients to easily integrate these influences into their existing predictive models for more accurate forecasts.  Continue reading

New Consumer Intelligence Service Helps Retailers Identify And Respond To Amazon Threat

Worthington, OH – 4/14/16

Prosper Insights & Analytics™ has launched the Amazon Shopper Intelligence service which is part of Prosper’s competitive intelligence suite of products. This unique service provides essential insights missing from most retailers’ loyalty data, including encroachment by Amazon along with the reasons why.  It also helps companies understand the merchandise categories in play and the discretionary dollars at risk. It is now more important than ever for retailers to understand the Amazon threat as the online giant works to further diversify their products and services. Continue reading

Predictive Model Conundrum: If No One Knows Where We Are Headed, How Will We Know When We Get There?

From Forbes on April 7, 2016:

Ever since the great recession of 2008, which seemed to surprise most economic prognosticators, it appears that there has been an increased interest in predictive analytics. Unfortunately, even with this new interest about the future, most predictions are wrong. Few, if any, seem to know where the economy is headed.  Continue reading

The Internet Of Things Comes To The C-Suite

Prosper Insights & Analytics Streamlines Information Flow For Faster Access And Better Decisions

Worthington, OH – 12/15/15

Top performing executives who wish to have key performance indicators available in real time will now get their wish granted by a new insight and analytic notification service from Prosper Insights & Analytics™. The new service streamlines the delivery of relevant, advanced analytics and insights by circumventing big databases to provide only the most important predictive analytics fast and directly via a notification to a smartwatch, tablet, mobile phone, or laptop.  Continue reading

Prosper Insights & Analytics and Fung Business Intelligence Centre Announce Strategic Alliance

Columbus, Ohio and Hong Kong, China — October 19, 2015 — Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and Fung Business Intelligence Centre (FBIC), the research arm of the Hong-Kong based multinational Fung Group, announced today that they have formed a strategic alliance to provide unique insights and analysis on retail and technology trends regarding U.S. and Chinese consumers. As part of the alliance, the FBIC experts will have access to Prosper’s consumer and market information as well as predictive analytics and software applications which they can use as a source for special analysis to be included in articles, reports and other publications. Continue reading