Tag Archives: Political Changer Score

Prosper’s Political Changer Score Identifies Voters Unhappy with Government, Excited for Election and Looking for Change

Worthington, OH – 5/3/16

Voters are rejecting the old traditional party ideology which has been illustrated in a hotly contested presidential primary and will likely carry over to the presidential election. It is important for campaign marketers to recognize that these same feelings are going to translate to state and local campaigns. Prosper Insights & Analytics developed the Political Changer Score to provide better insights on the degree that various voter groups are: 1. not happy with the government, 2. are excited for the election and 3. prefer a non-politician candidate.  Continue reading