Tag Archives: Parkson

TaoBao.com #1 Destination for Apparel in China, But Net Promoter Score* is Low

New infographic from ProsperChina highlights top apparel destinations and compares their Net Promoter Scores. It also provides the latest insights regarding Chinese consumers’ feelings about fashion and their country of origin preferences for branded apparel.

Worthington, OH – 1/28/2015

ProsperChina™ has released the latest Consumer Snapshot Infographic, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers. The infographic uses information from the newly released Q4 ProsperChina Quarterly Survey which is the largest, ongoing survey of its kind in China. This unique infographic includes the top five destinations for apparel in China as reported by Chinese consumers, along with their respective Net Promoter Scores* (NPS) and how the ratings compare to the overall average. It also uncovers country of origin preferences for clothing (including China, U.S., Europe, Japan and Korea) for Chinese consumers and highlights feelings about fashion. Continue reading