Highlights, trends, and commentary on the latest insights for the 2014 holiday shopping season with NRF’s Kathy Grannis and Prosper’s Pam Goodfellow:
Pam Goodfellow, our Principal Analyst, recently presented a Consumer Behavior and Economic Update at an event for financial leaders in the retail industry hosted by the National Retail Federation. (You can view a PDF of the presentation here.) She provided timely insights heading into the holiday season including an economic overview and a special “holiday historical” section that highlights trends we may see in 2014. Her analysis paints a modestly optimistic holiday season; however, we’ll see more definitive thoughts from shoppers on gift spending when the NRF releases its first round of consumer insights for the holiday season later this month. Click through for key takeaways from the presentation. Continue reading
Big data can be a big challenge. Zeroing in on the right information is crucial, especially in an uncertain economic environment. Below are a few examples of how different industry thought leaders are using Prosper Insights & Analytics’ smart data to help marketers navigate rough waters. Continue reading
The National Retail Federation has made its latest holiday media call available to the public! Listen in as NRF President and CEO Matthew Shay and our Consumer Insights Director, Pam Goodfellow, discuss retailers’ “Super Bowl” weekend.
The National Retail Federation has made its latest holiday media call available to the public! Listen in as our Consumer Insights Director, Pam Goodfellow and Kathy Grannis from the NRF discuss holiday gift giving and spending trends.
With the average American planning to spend about $120 for Father’s Day this year, it appears that Dads across the country will be in for a treat. That is, until you compare this figure to the amount spent on Mom: planned spending for Mother’s Day 2013 was 40% higher, at $168. And with this spending gap the widest since 2008, is appears that Dad increasingly isn’t getting his due.
So what’s the deal with Dad? A few of my theories: Continue reading