Tag Archives: nps

Is The Macy’s ‘Magic’ Fading? Three Reasons Behind The Retailer’s Holiday Bust

From Forbes on January 11, 2016:

With Macy’s recently reporting a holiday same-store sales decline of 4.7% as well as plans to shutter 40 stores in 2016, one has to wonder if the “Magic of Macy’s” still resonates with consumers. To be fair, the holiday season gave the retail advantage to consumers and was loaded with deep discounts, wild store hours, and, well, Amazon.com. However, competitor JCPenney posted a 3.9% same-store sales gain to the Macy deficit, a reversal of trends we saw during Ron Johnson’s tenure at JCPenney, when Macy’s scooped up JCPenney’s coupon-hungry bargain hunters. So what went wrong at Macy’s over the holidays? A look at consumer insights collected by Prosper Insights & Analytics reveals three key reasons why the hallowed department store went bust during the busiest shopping season of the year: Continue reading

Millennials May Shop Walmart, But They Don’t Love Walmart

From Forbes on July 27, 2015:

Fact: Millennials shop Walmart. Well, lots of people shop Walmart; the big discounter didn’t grow to be one of the world’s largest retailers without any shoppers. While this fact isn’t exactly headline news, it did recently come as a “shock” to Walmart executives that the youngest generation of adult consumers perused their aisles and “like Walmart the best” over competitors, thereby implying that Millennials “love” shopping Walmart.

Whoa. Like? Love? Let’s not get ahead of ourselves. Recent analysis of 25 merchandise categories tracked by Prosper Insights reveals unique insights on why Millennial shoppers are headed to Walmart as well as how this burgeoning group of shoppers really feels about the big discounter – pointing to some weaknesses that Walmart’s competitors could turn into opportunities. For benchmarking purposes, Millennials who shop rival Target were also examined for this analysis. (Note: Prosper conducts online consumer surveys and tracks the 25 merchandise categories via unaided, write-in questions). Continue reading

TaoBao.com #1 Destination for Apparel in China, But Net Promoter Score* is Low

New infographic from ProsperChina highlights top apparel destinations and compares their Net Promoter Scores. It also provides the latest insights regarding Chinese consumers’ feelings about fashion and their country of origin preferences for branded apparel.

Worthington, OH – 1/28/2015

ProsperChina™ has released the latest Consumer Snapshot Infographic, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers. The infographic uses information from the newly released Q4 ProsperChina Quarterly Survey which is the largest, ongoing survey of its kind in China. This unique infographic includes the top five destinations for apparel in China as reported by Chinese consumers, along with their respective Net Promoter Scores* (NPS) and how the ratings compare to the overall average. It also uncovers country of origin preferences for clothing (including China, U.S., Europe, Japan and Korea) for Chinese consumers and highlights feelings about fashion. Continue reading

If Lowe’s Wants to Get Serious About Home Depot, It’ll Have to Man Up

Forgive me if this sounds archaic: home improvement is still a man’s world. Despite the fact that many “Honey-Do” lists are evolving into “Honey-I-Can-Do” mantras thanks to the increasing influence of Pinterest, blogs, and an age of “look what I did” D-I-Y social sharing, the female segment in the home improvement category is still trailing her male counterparts.

Case in point: the Home Depot upswing. The retailer’s 7% comp store sales increases in Q4 2012 eclipsed the 1.9% increase posted by rival Lowe’s. Home Depot’s stock has also become a star performer as of late, recently reaching a 52 week high, once again outpacing Lowe’s. With the housing market and our Happiness Score – a leading indicator of key economic markers, including housing starts – perking up, it seems that Home Depot is better positioned to take advantage of the possible housing spoils to come this spring.

So what’s wrong with Lowe’s? Continue reading

Target, Best Buy and Walmart Receive High Marks for Mobile Experience Among Mobile Users, But Net Promoter Scores* Lackluster

Satisfactory Mobile Shopping Experience Doesn’t Guarantee Repeat Sales

Worthington, OH—April 1, 2013

As retailers address the challenges of omni-channel retailing in today’s increasingly mobile  environment, it seems that some of the biggest names in brick and mortar retailing are perhaps doing something right, according to Prosper Insights & Analytics™. Continue reading

How to Turn Best Buy Shoppers into Best Buy Buyers

English: Logo of Best Buy, US-based retail chain

English: Logo of Best Buy, US-based retail chain (Photo credit: Wikipedia)

Best Buy’s problem isn’t shopper traffic, it’s buyer traffic.

Beginning on March 3, the big box will take yet another step to remedy this [very big] problem, when it beings a permanent price matching policy aimed squarely at low-price competitors like Amazon.com and Walmart. For those “showroomers” keeping tabs on prices with smartphones or tablets while testing out Best Buy’s wares in store, this announcement goes a long way to satiating that need for instant gratification that an online retailer like Amazon cannot fulfill – a potential “win” for Best Buy.

However, a big question remains: Will this new price matching policy be enough to restore shoppers’ trust in Best Buy? Continue reading