Tag Archives: Net Promoter Score

TaoBao.com #1 Destination for Apparel in China, But Net Promoter Score* is Low

New infographic from ProsperChina highlights top apparel destinations and compares their Net Promoter Scores. It also provides the latest insights regarding Chinese consumers’ feelings about fashion and their country of origin preferences for branded apparel.

Worthington, OH – 1/28/2015

ProsperChina™ has released the latest Consumer Snapshot Infographic, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers. The infographic uses information from the newly released Q4 ProsperChina Quarterly Survey which is the largest, ongoing survey of its kind in China. This unique infographic includes the top five destinations for apparel in China as reported by Chinese consumers, along with their respective Net Promoter Scores* (NPS) and how the ratings compare to the overall average. It also uncovers country of origin preferences for clothing (including China, U.S., Europe, Japan and Korea) for Chinese consumers and highlights feelings about fashion. Continue reading

Majority of Americans Wouldn’t Recommend Affordable Care Act

Worthington, OH – 4/22/2014

The bumpy rollout of the Affordable Care Act (ACA) seems to have had a negative impact on how people feel about it. According to a recent analysis from Prosper Insights & Analytics™ of survey responses of 3,786 Americans conducted between March 28th and April 15th (provided by Pollfish), people aren’t satisfied with the ACA. Prosper applied Net Promoter Score* methodology to gauge the plan’s image through Americans’ eyes. When asked whether they would recommend the ACA to a friend or colleague based on their current knowledge, the plan had a negative Net Promoter Score (-50.5%) for Adults 18+. Continue reading

Prosper’s New Health InsightCenter™ Provides A Spotlight For Marketers In A Turbulent Healthcare Market

February 05, 2014
In coping with the upheaval in the healthcare market, many providers from insurance companies to hospitals will turn to advertising as a way of promoting their services to confused consumers. Millions of dollars could be wasted unless marketers are able to wisely allocate their ad budget. To meet this need, Prosper Insights & Analytics has unveiled the Prosper Health InsightCenter™, a unique cloud-based platform that simplifies integration of healthcare data sets from various sources.  Continue reading

Innovation Fast and Furious in Mobile Space, But Slow and Steady May Win the Race

Loyalty Lacking Among Leading Wireless Service Providers

Worthington, OH – 5/28/2013

The mobile market is as competitive as ever with new innovations around every corner. But as companies look to delight consumers with the latest technology, it appears that the basics are causing headaches among users, according to Prosper Insights & Analytics™.

In the April Prosper Mobile Insights™ survey, nearly 70% of Mobile Users 18+ say that the best service/coverage is more important than the latest technology. Almost half (48.8%) say they’ve Continue reading

If Lowe’s Wants to Get Serious About Home Depot, It’ll Have to Man Up

Forgive me if this sounds archaic: home improvement is still a man’s world. Despite the fact that many “Honey-Do” lists are evolving into “Honey-I-Can-Do” mantras thanks to the increasing influence of Pinterest, blogs, and an age of “look what I did” D-I-Y social sharing, the female segment in the home improvement category is still trailing her male counterparts.

Case in point: the Home Depot upswing. The retailer’s 7% comp store sales increases in Q4 2012 eclipsed the 1.9% increase posted by rival Lowe’s. Home Depot’s stock has also become a star performer as of late, recently reaching a 52 week high, once again outpacing Lowe’s. With the housing market and our Happiness Score – a leading indicator of key economic markers, including housing starts – perking up, it seems that Home Depot is better positioned to take advantage of the possible housing spoils to come this spring.

So what’s wrong with Lowe’s? Continue reading

Target, Best Buy and Walmart Receive High Marks for Mobile Experience Among Mobile Users, But Net Promoter Scores* Lackluster

Satisfactory Mobile Shopping Experience Doesn’t Guarantee Repeat Sales

Worthington, OH—April 1, 2013

As retailers address the challenges of omni-channel retailing in today’s increasingly mobile  environment, it seems that some of the biggest names in brick and mortar retailing are perhaps doing something right, according to Prosper Insights & Analytics™. Continue reading