Is the Fire Phone the next great mobile device? With the first smartphone from Amazon.com set to launch on July 25, we took this question to one of the most important components of the buying equation, consumers.
Toys R Us Shoppers Have High Mobile Capacity, Presenting Challenges for the Toy Giant this Holiday Season
Worthington, OH – 11/21/2013
While toys remain one of the hottest holiday gift categories this year, with overall planned holiday spending down from 2012, budgets for Barbie, LEGOs, and other popular children’s toys are likely to shrink, leading shoppers to seek out the best possible prices to ensure a happy holiday season for all this year. Certainly, with consumers adhering to smart shopping strategies honed during the recession, more shoppers will be employing their mobile devices to help aid in purchase decisions than ever before. Therefore, it is essential to know which shoppers are engaging most with their mobile shopping companion and to understand if it’s for better or worse.
According to our latest insights, two out of five (39%) of those in the market for a smartphone this quarter (July, August, September 2013) are considering Apple, down two points from Q2. Meanwhile, the majority (56%) of those in the near-term market for a device are looking at Android (likely propelled by the spring launch of the Samsung Galaxy S4), widening the disparity between the two operating systems from 32% last quarter to a present 42%. While Android and Apple remain the two OS titans of this arena, mobile consideration sets continue to expand with a rising proportion investigating BlackBerry (18%) and Windows (25%) offerings as well, suggesting that an increasing number of consumers have expanded their vocabularies beyond the typical “Apple or Android?” quandary. Score one for the underdogs. Continue reading →
Satisfactory Mobile Shopping Experience Doesn’t Guarantee Repeat Sales
Worthington, OH—April 1, 2013
As retailers address the challenges of omni-channel retailing in today’s increasingly mobile environment, it seems that some of the biggest names in brick and mortar retailing are perhaps doing something right, according to Prosper Insights & Analytics™. Continue reading →
Black Consumers 18+ are more mobile-minded than the general population and appear to be on the leading edge of engagement when it comes to using their mobile device to aid in shopping as well as viewing online content via mobile devices, according to Prosper Insights & Analytics™.
The relatively recent advent of online shopping, technological mobility, and pricing transparency puts new meaning to the adage that the “customer is king” (or queen) for retailers. If the customer thinks a retailer’s prices are too high, a competitor will be sought out. A customer may only visit a physical store’s “showroom” to test drive a product he/she plans to buy online. With a mobile device in hand, a customer can verify the truth behind a sales associate’s pitch in just a few clicks. And, retailers’ face time with potential customers is dwindling with shoppers “cybernating” – increasingly headed online for purchases. Today’s customers are well-informed, adept at product research, and know how to maximize their budgets – often at the expense of loyalty to any particular retailer. Continue reading →