Tag Archives: mobile

Best Buy’s Showrooming Strategy Resonating with Mobile Shoppers

Target and Walmart May Have Reason to Fear Amazon.com

Worthington, OH – 6/26/2013

Best Buy’s initiatives to combat showrooming among its customers have been well-documented, and it appears that the big box’s efforts to thwart Amazon.com may be paying off among mobile users. According to Prosper Insights & Analytics’ new Showrooming Ratio, Best Buy may be doing a more effective job keeping wandering shopping carts away from Amazon, particularly compared to its discount peers.

The Showrooming Ratio indicates the likelihood that a mobile user will evaluate a product in a brick-and-mortar store and ultimately may purchase the product via that store’s site or a competitor’s digital channel. When compared to Amazon, Best Buy scored a Showrooming Ratio of Continue reading

Innovation Fast and Furious in Mobile Space, But Slow and Steady May Win the Race

Loyalty Lacking Among Leading Wireless Service Providers

Worthington, OH – 5/28/2013

The mobile market is as competitive as ever with new innovations around every corner. But as companies look to delight consumers with the latest technology, it appears that the basics are causing headaches among users, according to Prosper Insights & Analytics™.

In the April Prosper Mobile Insights™ survey, nearly 70% of Mobile Users 18+ say that the best service/coverage is more important than the latest technology. Almost half (48.8%) say they’ve Continue reading