Tag Archives: media influence

Prosper Insights & Analytics™ Unveils Promotional Influence Score and Shopper Marketing App to Help Marketers Better Understand Shoppers

Insight-rich app provides answers needed to drive Shopper Marketing decisions

Worthington, OH – 7/24/2013
An increasingly connected and elusive shopper already proves challenging for companies in a competitive marketplace. With excess amounts of Big Data muddying the waters, it’s easy to lose sight of the goal to further personalize a shopper’s experience. Through it’s newly released Shopper Marketing app, Prosper Insights & Analytics™ helps marketers hone in on the specific insights needed to drive Shopper Marketing decisions. Continue reading