Tag Archives: Marketing

A Farewell To Ratings

The latest from Prosper on Forbes.com

Most marketers today would freely admit that consumers control the marketplace. This is vastly different from the bygone mass marketing era where large media organizations accumulated audiences based on content and availability in order to sell advertisers access to the audiences. Today’s disintermediated media world is characterized by consumer choice which facilitates consumer control over the media they wish to use.

Recent headlines in the press underscore the crisis in the world of advertising and media. Much of this has to do with marketers’ concerns about their ad agency’s buying tactics, potential kickbacks and return on their ad spending. In addition, continue reading.

Prosper’s Neuromarketing Insights

Today all marketers are faced with an uncertain economy, intense competition and consumers who are in control. Finding a way to better understand consumers and more effectively and efficiently communicate in this new consumer-driven environment is a big challenge to say the least.

Prosper has partnered with the Applied Neuromarketing Consortium and Northwestern University to uncover the conscious likes and dislikes of consumers and link them to their expressed market behaviors. The findings provide marketers with actionable insights to better influence consumers and improve marketing performance.

Prosper Integrates Science of Influence Metrics into Learning Evolution’s Online Training Programs for Consumer Packaged Goods (CPG) Companies and Retailers

Worthington, OH – 4/2/2015

Consumer packaged goods (CPG) companies recognize their vital role in coordinating category management and shopper insights to help retailers keep up with the ever-changing consumer. To meet this need, Learning Evolution and Prosper Technologies have expanded their relationship to integrate Prosper’s Science of Influence metrics into Learning Evolution’s certified online category management and shopper marketing training programs for CPG and Retail firms.  Continue reading

Insights You Can Use

Big data can be a big challenge. Zeroing in on the right information is crucial, especially in an uncertain economic environment. Below are a few examples of how different industry thought leaders are using Prosper Insights & Analytics’ smart data to help marketers navigate rough waters.  Continue reading