Tag Archives: Kroger

For Brands And Retailers, The Past Is Not The Future

From Forbes.com on March 20, 2017…

The retail grocery industry appears to be in a state of change. Consumer data trend insights show that for grocery retailing, the past is not the future.

  • On February 8th, Aldi announced that during 2017, it will invest $3 billion for 600 additional new stores, and spend $1.8 billion to remodel and remerchandise the existing store base.
  • Whole Foods announced on March 10th that sales for the 6th straight quarter declined in comparable stores while lowering its guidance for fiscal 2017…close 9 stores and curtail new store development.
  • On March 2nd, Kroger announced that its 14-year streak of ¼ identical store sales growth had ended and that management foresees minimal sales and earnings growth for the remainder of 2017.

I asked long time industry veteran and consultant Ron Lunde to analyze and comment on Prosper Insights and Analytics data in light of the changing retail environment.

Click here to read the interview.

How Digital and New Competitors are Impacting Grocery

Guest post by Ron Lunde, Senior Marketing, Advertising Executive & Market Strategy Consultant

Choices = Disruption
What must companies do today to generate billions of dollars in revenue, create thousands of jobs, reward investors and sustain the environment —Survive? They have to think about it. They have to make new choices. They have to think outside the box, they have to think in new boxes. They must reframe both their personal and corporate mental & business models. They have to be able to Innovate and Re-Innovate.

  • Cell phones weren’t introduced by AT& T
  • Online mapping was not introduced by Rand McNally
  • Overnight package delivery wasn’t introduced by the U.S. Postal Service
  • Diet and caffeine-free soft drinks weren’t introduced by Coke

There is a significant lost opportunity and cost inflicted on companies if their management teams are mired in the status quo, teams that don’t or can’t tackle the hard work of Innovation and Re-Innovation.  Continue reading

Prosper Insights & Analytics™ Unveils Promotional Influence Score and Shopper Marketing App to Help Marketers Better Understand Shoppers

Insight-rich app provides answers needed to drive Shopper Marketing decisions

Worthington, OH – 7/24/2013
An increasingly connected and elusive shopper already proves challenging for companies in a competitive marketplace. With excess amounts of Big Data muddying the waters, it’s easy to lose sight of the goal to further personalize a shopper’s experience. Through it’s newly released Shopper Marketing app, Prosper Insights & Analytics™ helps marketers hone in on the specific insights needed to drive Shopper Marketing decisions. Continue reading