Tag Archives: Kellogg School of Management

The Prosper Foundation Supports Advancement of Neuromarketing Research at Northwestern

Prosper’s latest grant provides more insight Into media influence as a means for better advertising outcomes.

WORTHINGTON, OH (PRWEB) AUGUST 18, 2015

With its latest grant, the Prosper Foundation is pleased to continue to support the initiatives of the Applied Neuromarketing Consortium (ANC) at Northwestern University. The consortium consists of leading academics from the Medill School, Kellogg School and the Feinberg School of Medicine. This grant provides access to a new dataset of unique findings based upon questions around the International Affective Picture System (IAPS). It has been integrated with a 4,000 person subset from Prosper’s annual Media Behavior & Influence™ (MBI) Study of more than 15,000 participants. The goal is to better understand and use media influence as a means for achieving improved advertising outcomes.  Continue reading