With Macy’s wrapping up the 2016 holiday season with yet another sub-par performance, it seems the beleaguered department store can sum up its shopper sentiment with one statement: to Amazon we shall go! According to Prosper Insights’ January 2017 survey of more than 7,500 U.S. adults, more than three-quarters (76.7%) of Macy’s core shoppers headed to Amazon.com during the fourth quarter of 2016 (October, November, and December), up marginally from the same period one year ago (76.2%) and several points higher than the overall average for shoppers in general (73.4%). [Core shoppers are defined as consumers who shop “most often” at a retailer for any one of the 14 major merchandise categories that Prosper tracks monthly – unaided, write-in questions.] Continue reading →
The recent record-setting acquisition of e-commerce start-up Jet.com has certainly given Wal-Mart Stores its fair share of headlines lately. The deal, which is still subject to regulatory approval, has been heralded as Wal-Mart’s strike back at rival Amazon.com and a jolt to the discounter’s standing in the digital retail arena, vis-à-vis Jet.com’s innovative Smart Cart technology as well as it’s potentially lucrative base of younger (read: Millennial) and more affluent shoppers. However, recent analysis of consumer data collected by Prosper Insights & Analytics suggests that Walmart.com is struggling with deeper, core customer issues that the Jet.com buyout isn’t likely to fix. Continue reading →
At the recent Shoptalk commerce event, Jason Goldberger, Target’s Chief Digital Officer and President of Target.com, spoke about his customers’ point of view regarding on-demand delivery, insisting that instead of an immediate gratification shipment, Target guests were more concerned with having their expectations met within an accurate delivery window. That is, if the shopper was informed that their package would arrive on Tuesday, it should be sitting on the doorstep on Tuesday, even if that meant waiting the standard three to five business days for the package to arrive. This sentiment was also reinforced by the retailer’s recent abandonment of its pilot partnership with the Curbside pick-up app to focus on delivery and execution of retail fundamentals. However, recent research collected by Prosper Insights & Analytics suggests that Target guests in particular prefer a more expedited shipping process. Continue reading →
When we first addressed Jet.com, the start-up had just launched with many speculating that this site, with its complex pricing algorithms, vast assortment, and low-threshold free shipping, could give Jeff Bezos & Co. over at Amazon a run for their money. Fast forward a few quarters (and past the crucial holiday season), Jet.com has dropped its membership model and is still spending media mega-bucks to convert shopper clicks away from competitors. For this analysis, we’ll take a look at the progress Jet.com has made with consumers at the seven month mark and whether or not Amazon.com should be worried. Continue reading →
Amazon.com may be finally facing a worthy adversary in the retail arena: itself. The online giant recently announced its intent to increase the $79 annual fee on its popular Prime membership by $20 to $40, but our consumer insights suggest that its shoppers aren’t buying into plan, signaling what could be a dangerous move in an already hyper-competitive retail environment where loyalty is hard to win and easy to lose. Continue reading →
While it remains to be seen how (or if) the 2013 Marketplace Fairness Act will impact sales for Amazon.com, what we do know is that the online leader seems to have a loyal constituency in its Amazon Prime Membership. For a $79 yearly fee, this group of elite shoppers receives free two-day shipping on eligible items and access to Amazon’s Instant Video streaming service as well as the Kindle Lending Library – and CEO Jeff Bezos is keeping the perks coming.
The risk to competitors is fairly obvious; this shopper coalition gives Amazon a top notch spot in their retailer consideration sets. Our intel tells us that Prime members’ propensity to shop Amazon.com is about double that of the general population for several major retail categories, including Women’s and Men’s Apparel, Shoes, Electronics, Sporting Goods, Linens and Bedding, and Health/Beauty Care. Of course, this doesn’t mean that Prime members are shopping Amazon exclusively or that they shun more traditional brick and mortar retailers. So let’s take a look at who these shoppers are, why they are so valuable to Amazon, and which retailers may be facing a Prime threat. Continue reading →