Heading off its dismal report of a 3.9% same-store sales decline for Q1 2016, Kohl’s, the retail favorite of discount-loving shoppers nationwide, recently made a technological splash with the announcement that they were simplifying the brick-and-mortar purchase process by linking Kohl’s store credit cards and its Yes2You rewards program together under Apple Pay. The Menomonee Falls, Wisconsin, based chain was the first of just two retailers (the other, BJ’s Wholesale Club) to link its store credit card with Apple Pay, and the integration of loyalty rewards into a single-tap mobile transaction indicates that Kohl’s is taking a firm step into the digitally-driven retail future.
It seems more intuitive that an announcement of this kind might have been more likely to come from a retailer touting the latest and greatest in technology (i.e. Best Buy) or from a certain competitor making no secret about courting young shoppers with an elevated store experience (ahem, Macy’s). Instead, it seems that this sometimes underestimated staple in shopping centers nationwide has beaten its retailing peers to the mobile payment punch, allowing shoppers to double up on their loyalty (vis-à-vis their Kohl’s charge and Yes2You rewards) with one tap. The big question remains, though: are Kohl’s shoppers ready for Apple Pay? For this new analysis, we’ll take a look at some of the barriers that Kohl’s may face getting their shoppers to adopt Apple Pay using consumer insights from Prosper Insights & Analytics. Continue reading →
When we released our predictions for Holiday Winners and Losers in November, Target was poised for a “win” in a not-so-robust, hyper-competitive season of shopping. With a nice mix of heavy-spending Gen X-ers as well as a base of those covetable Millennials, Target made an attractive value proposition to budget-conscious shoppers: discount shopping without feeling like you’ve shopped at a discounter. In addition, Target’s sought-after in-house brands and exclusive merchandise assortment likely helped the retailer keep at least a few eyes (and wallets) from wandering over to holiday’s biggest winner, Amazon.com.
Fast forward two months, and instead of touting a positive holiday season, Target is attempting to clean up one big mess. The Target name has now become synonymous with words like data breach, identity theft, and [lack of] financial security – a warning and case study for other retailers. But what has become of Target shoppers? Continue reading →
Prosper Insights & Analytics recently released the Holiday 2013 Retail Winners & Losers at the Morgan Stanley Global Consumer and Retail Conference. Pam Goodfellow, principal analyst, presented a list of select retailers along with emerging holiday trends. For Morgan Stanley’s video recap, please click on the image below.
Worthington, OH – November 19, 2013
Prosper Insights & Analytics, a leading provider of advanced business intelligence, released the Holiday 2013 Retail Winners & Losers at the Morgan Stanley Global Consumer and Retail Conference today. Pam Goodfellow, principal analyst for the firm, presented a list of select retailers along with emerging holiday trends.
The terms “winners” and “losers” are relative with consumer spending expected to be down this year. While 2013 is the first holiday season that is Continue reading →
Among shoppers who tend to leave Macy’s for Kohl’s when they’re shopping for women’s clothes, about 84 percent say they shop at the discount retailer for its prices. And those shoppers spend about $52 per month on women’s clothes on average at Kohl’s. Shoppers who mostly buy women’s clothes at Macy’s spend just over $76 per month in that category.