Is the Fire Phone the next great mobile device? With the first smartphone from Amazon.com set to launch on July 25, we took this question to one of the most important components of the buying equation, consumers.
As we await the announcement of the latest and greatest from Samsung – the suspected Galaxy S5 – later this month, I thought it would be interesting to take a look at continued battle between this smartphone giant and that other giant, Apple. While Samsung’s global market share remains intact, according to our latest insights, Apple is the dominant player in the smartphone market stateside, with 43.7% of U.S. adults 18+ owning one, with Samsung resting in second position (25.7%). Combined, these two Goliaths account for more than two-thirds of U.S. smartphone ownership among adults, ahead of smaller players like Motorola (7.5%), LG (7.0%), HTC (6.6%) and BlackBerry (3.0%).
What’s interesting about these two big competitors, though, is the loyalty between the two brands when shopping for a new smartphone model – and how much this loyalty is worth. Continue reading →
According to our latest insights, two out of five (39%) of those in the market for a smartphone this quarter (July, August, September 2013) are considering Apple, down two points from Q2. Meanwhile, the majority (56%) of those in the near-term market for a device are looking at Android (likely propelled by the spring launch of the Samsung Galaxy S4), widening the disparity between the two operating systems from 32% last quarter to a present 42%. While Android and Apple remain the two OS titans of this arena, mobile consideration sets continue to expand with a rising proportion investigating BlackBerry (18%) and Windows (25%) offerings as well, suggesting that an increasing number of consumers have expanded their vocabularies beyond the typical “Apple or Android?” quandary. Score one for the underdogs. Continue reading →
Among consumers planning to purchase a mobile phone in the next three months (April, May, or June), more than half (54.6%) are considering an Android device, while fewer (41.5%) are mulling over an Apple iPhone. Further, the disparity between the two brands has grown from 4% in April 2012 to a current 32% gap – bully for Android.
Prosper Insights and Analytics™ examined shoppers’ consideration of the four top-selling smartphone operating systems: Android™, Apple iPhone®, BlackBerry®, and Windows Phone. This examination revealed that among consumers thinking about a mobile phone purchase over the next 90 days (January, February, or March 2013), Android-powered devices are the most popular operating system under consideration. In fact, these shoppers are 51% more likely to be mulling over an Android smartphone compared to the Apple iPhone. Continue reading →