Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and international think tank Fung Global Retail & Technology announced today that they have expanded their strategic alliance to include a co-branded Amazon Shopper Intelligence service. This unique service not only provides essential insights missing from most retailers’ loyalty data, including encroachment by Amazon along with the reasons why, but also special analysis by Fung Global Retail & Technology to help retailers and investors understand the Amazon threat. Continue reading →
Prosper Insights & Analytics™ has launched the Amazon Shopper Intelligence service which is part of Prosper’s competitive intelligence suite of products. This unique service provides essential insights missing from most retailers’ loyalty data, including encroachment by Amazon along with the reasons why. It also helps companies understand the merchandise categories in play and the discretionary dollars at risk. It is now more important than ever for retailers to understand the Amazon threat as the online giant works to further diversify their products and services. Continue reading →
It’s a highly competitive retail marketplace. Corporations are always looking for a competitive edge. With that in mind, here are five unique business insights with one goal—to arm business professionals with valuable pieces of consumer intelligence to take to their executive team. These insights will provide a different perspective, aid in decision making, and impress them, all at the same time. Remember these and you’ll have something to talk about if you run into your boss at the water cooler.
1. What to say when your boss asks about the spending outlook for retail… continue reading…
In psychology it is called mass hysteria, a condition affecting a group of persons characterized by excitement or anxiety, irrational behavior or beliefs, and may also include inexplicable symptoms of illness. One could make the case that this defines the big data world today. Virtually unheard of before the Great Recession began in 2008, big data mania has spread throughout the business universe like a post-recession wildfire. Continue reading…
February 05, 2014
In coping with the upheaval in the healthcare market, many providers from insurance companies to hospitals will turn to advertising as a way of promoting their services to confused consumers. Millions of dollars could be wasted unless marketers are able to wisely allocate their ad budget. To meet this need, Prosper Insights & Analytics has unveiled the Prosper Health InsightCenter™, a unique cloud-based platform that simplifies integration of healthcare data sets from various sources. Continue reading →
Big data can be a big challenge. Zeroing in on the right information is crucial, especially in an uncertain economic environment. Below are a few examples of how different industry thought leaders are using Prosper Insights & Analytics’ smart data to help marketers navigate rough waters. Continue reading →
The Q3 2013 Chinese Consumer Snapshot video is a brief look at young Chinese consumers’ economic sentiment compared to their U.S. counterparts. It also draws comparisons between the two groups regarding topics such as practicality, purchase intentions, online research and dining out.
Going Beyond Automated Web Optimization to Help Humans Make Core Business Decisions
Big data expertise is scarce, platforms are expensive, and there is great uncertainty about what types of business opportunities can be created using big data. As businesses are quickly moving to data-oriented decision-making rather than relying on intuition, the need for connecting the data that companies access to the decisions they make in an efficient, cost-effective way is imperative. Prosper Insights & Analytics has unveiled the next generation of business intelligence services based on data integration analytics from over hundreds of thousands of data series to provide continuously updated solutions focused on core business processes and centered around Smart Data. Continue reading →