Tag Archives: human behavior

Has Big Data Taken The Human Out Of Human Behavior?

The latest from Prosper on Forbes.com

Consumer Transactions And Clicks Provide Incomplete Picture For Marketers

In junior high school sciences, I learned about Homo sapiens, otherwise known as human beings. I recall that humans are distinguished from other animals by their superior mental development, ability to articulate through speech, think and question, and create things. Later in life, I learned about the human conscious and unconscious mind which determines human actions and reactions to stimuli. No two humans are exactly alike, and I haven’t even gotten into the differences between genders. Continue reading.