Tag Archives: holiday trends

Amazon Is Shoppers’ Top Destination For Holiday Gifts, Increasing Lead Over Walmart

From Forbes on December 15, 2016:

With the holiday shopping season entering the home stretch, it seems that Amazon.com will be the Grinch who stole Christmas from competing retailers this year. According to the Prosper Insights & Analytics December survey of nearly 7,000 U.S. adults, more than one in four holiday shoppers (26.2%) indicate they have purchased most of their gifts from the online giant this year, increasing 10% from last year.* Walmart ranks second place with holiday shoppers this year at 14.5%, lagging Jeff Bezos & Co. by almost 50%. Target, Kohl’s, Macy’s, Best Buy, JC Penney, Toys R Us, eBay.com, and Costco follow, respectively, with single digit percentage shares. [*Results are tallied from an unaided, write-in question posed to consumers. Figures include digital as well as brick and mortar locations, where applicable.] Continue reading

Consumer Behavior and Economic Update: Expectations for this Holiday Season and Beyond

Pam Goodfellow, our Principal Analyst, recently presented a Consumer Behavior and Economic Update at an event for financial leaders in the retail industry hosted by the National Retail Federation. (You can view a PDF of the presentation here.) She provided timely insights heading into the holiday season including an economic overview and a special “holiday historical” section that highlights trends we may see in 2014. Her analysis paints a modestly optimistic holiday season; however, we’ll see more definitive thoughts from shoppers on gift spending when the NRF releases its first round of consumer insights for the holiday season later this month. Click through for key takeaways from the presentation. Continue reading