With the holiday season in full swing, consumers seem to have a jollier economic outlook in November based on confidence and impulsivity readings. However, it is yet to be determined if the Paris attacks will weigh down consumer confidence in December. The November Spending Forecast (which represents consumers’ intended spending levels over the next 90 days) is up nearly two points from last year. This reading is an improvement over October’s forecast when year-over-year comparables were flat. Continue reading.
The October Spending Forecast (which represents consumers’ intended spending levels over the next 90 days) is up from last month—not surprising as we inch closer to the holiday season. However, the forecast is flat compared to last year indicating that consumers are heading into the holidays with similar purchase intentions as they had in 2014.
Key markers contributing to this current consumer mindset are confidence, happiness and impulsivity, which are all flat from last month. Lack of consumer enthusiasm coupled with an uncertain economy indicates continue reading.
September economic indicators show that U.S. consumers’ confidence has been shaken a bit, likely due to the stock market correction and continued volatility on Wall Street. Key markers such as confidence, happiness, and the Prosper Spending Forecast are all off from highs recorded earlier this year, indicating that the coming quarter will continue to be bumpy.
Prosper Consumer Confidence: Consumer confidence is down two points to 44.9% for September—a new low for the calendar year. While this month’s reading tracks a few points ahead of the 13 month low (Oct-14 = 41.0%), it resides below continue reading…
Early indicators from the first week of August pointed towards a slightly more optimistic consumer, as confidence, happiness and other key markers were up. However, although these numbers are up month-over-month, they are below recent highs—basically giving back gains for the year. The key will be whether the turmoil and drop of the Stock Market will be contagious and cause consumer mood to retreat. Continue reading…
Millennials’ Satisfaction with Their Jobs Doesn’t Increase Overall Happiness
Worthington, OH – July 30, 2013
Two in five (38.6%) Americans are satisfied with their current job situation according to a Prosper Insights & Analytics™ analysis of the latest American Pulse™ data. With a Job Satisfaction Score of 102.6, Millennials have a markedly higher rating than Boomers (92.6). The scores are an index to Adults 18+ of an aggregate job satisfaction score, which includes four key areas: benefits, work/life balance, compensation, and position/job within a company.
Strong Correlation Exists between Happiness & Light Vehicle Sales
WORTHINGTON, OH – 3/20/13 – U.S. auto sales rose 3.7% in February likely due to consumers who have deferred purchasing and new models. However, the health of the auto industry remains shaky and automakers appear to be riding the coattails of the housing industry; hedging their bets on increased demand for construction vehicles to help boost sales this spring. But analysts and automakers alike may be missing a key indicator in Consumer Happiness. Prosper Insights & Analytics™ has discovered a strong correlation between the overall Happiness of Americans and Light Vehicle Sales. These findings are similar to previously released correlations identified between Happiness and Housing. Continue reading →