Tag Archives: Halloween

Presidential Election Boosts Halloween Spending Plans To Record High

From Forbes on October 5, 2016:

While this year’s presidential election is shaping up to be one of the most divisive match-ups in recent history, it appears that Halloween will unite consumers across all party lines this year. Seven out of ten Americans are set to celebrate on or around October 31 with planned spending on costumes, candy, decorations, and greeting cards expected to reach $82.93 per household ($8.4 billion total), a record high. So why are consumers eager to scare up some fun this year? For more than a decade, Prosper Insights & Analytics has been surveying U.S. adults on their Halloween plans for the National Retail Federation and new analysis reveals that presidential election years prove to be pivotal for scaring up Halloween spending among shoppers. Continue reading