Tag Archives: Forbes

How The Integration Of Technology And Neuroscience Will Boost Marketing Tech Growth

The latest from Prosper on Forbes.com

The fusion of science and technology is fostering a new era of growth for the marketing tech category. The need for data-driven communication solutions brought about by the growth of the Internet has fueled this growth. The old network message distribution model is about to crumble due to the impact of changes in technology and its adoption by consumers. Marketers are being forced to seek new models such as those based on Neuromarketing which focus on individuals and how the various choices they are faced with can be shifted or influenced at multiple “scales” of behavior (e.g. individuals, group or market/society). Much of this will happen as part of the science of influence. Continue reading…

How Neuromarketing And The Science of Influence Will Change Marketing

The latest from Prosper on Forbes.com

Gary Drenik, CEO of Prosper, recently talked with Dr. Martin Block, a professor from the Medill School at Northwestern and a member of the Applied Neuromarketing Consortium, to discuss new research on Neuromarketing just published in Frontiers in Human Neuroscience. The findings may lead to a whole new way of understanding and influencing consumer behaviors through the science of influence as a promotion variable.

In addition, the current issue of the American Marketing Association’s “Marketing News” features an article written by Dr. Don Schultz, professor (emeritus-in-service) of integrated marketing communications at Northwestern. In this article, Schultz highlights key areas which can create problems for marketers who focus more on distribution of messages than outcomes.

Together these viewpoints highlight how important influence is to marketing, media and promotion.

Click here to read Gary’s Forbes post that includes highlights from his interview with Martin Block, as well as a link to Don Schultz’s article in “Marketing News.”

Forbes Insights And Prosper Insights & Analytics Launch The Forbes Executive InsightCenter™

This Unique Subscription-Based Strategic Data And Analytics Platform is Designed to Provide Business Executives with Consumer Insights to Help Them Make Evidence-Based Decisions 

NEW YORK, November 17, 2014 – Forbes Insights has partnered with Prosper Insights & Analytics to launch the Forbes Executive InsightCenter™– a one-of-its-kind subscription-based integrated data platform (www.ForbesExecutiveInsightCenter.com) loaded with advanced analytics that integrate hundreds of consumer insights from thousands of various data sets.  These data sets are expected to help business executives find meaningful insights to make better, evidence-based decisions, as well as highlight previously unknown insights about companies’ customers, competitors, the marketplace, economy, and future consumer spending plans, giving executives a competitive edge in an ever-changing marketplace.  Continue reading

Why The C-level Needs To Rethink Their Strategic Management Process

The latest from Prosper Now’s Blog on Forbes.com

I read an article two weeks ago reporting on the challenges faced by a CEO of a big box retailer. At the annual analyst meeting, the CEO identified some challenges that contributed to flat same store sales for the last six quarters. Issues contributing to lackluster growth were:

  • Changes in shopper behavior resulting from online research and shopping
  • Shoppers’ desire to shop at smaller stores.

The solution he offered to analysts was to speed up checkout lines. While this is a worthy tactic, continue reading…

Are You Building A Business For Where The Market Was?

The latest from Prosper Now’s Blog on Forbes.com

Key performance building blocks for any business are good financial management, logistics, efficient manufacturing, a healthy corporate culture, marketing and inventory management. The fundamentals for each of these disciplines are fairly consistent over time and change little. However, when it comes to marketing and identifying customers, positioning against competitors, dealing with economic issues, etc., continue reading…