A Farewell To Ratings

The latest from Prosper on Forbes.com… Most marketers today would freely admit that consumers control the marketplace. This is vastly different from the bygone mass marketing era where large media organizations accumulated audiences based on content and availability...

The Silent Killer Of Corporate Profits: Ad Waste

The latest from Prosper on Forbes.com… All of the items below are from recent headlines or research reports and they depict the turmoil and turbulence in today’s advertising world caused when advertisers attempt to deal with a new technology-driven media...

Big Data And The Madness Of Crowds

The latest from Prosper Now’s Blog on Forbes.com… In his 1841 book Extraordinary Popular Delusions and the Madness of Crowds, Charles MacKay wrote of the crowd psychology that drive numerous “National Delusions,” “Peculiar Follies,”...

The Real Big Data Opportunity

The latest from Prosper Now’s Blog on Forbes.com… Prosper Insights & Analytics CEO Gary Drenik shares his thoughts regarding the real opportunity for big data and lets readers in on a little secret. Read it here. Plus we’ve compiled all of his...