Tag Archives: digital shoppers

New Prosper Index Shows E-Commerce Loyalty Down for Macys.com, Flat for Target.com

Worthington, Ohio—9/13/2016—Prosper Insights & Analytics™ has launched the E-Commerce Preference Index which is part of Prosper’s Digital Shopper InsightCenter™. A recent analysis of the index suggests that while Macy’s has committed to doing more online, preference is down year-over-year for Macys.com (-15%). Target, another retailer who has ramped up their digital game, is also experiencing performance issues (relatively flat YOY at -1%). On the other hand, Kohls.com has seen a slight uptick in website loyalty since 2015 (+2%).  Continue reading