Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI
Worthington, OH – 3/13/2017
As advertisers continue to struggle with disruption in the media world, including a decline in the use of traditional media, fake news, and bot fraud, Prosper Insights & Analytics™, a leading provider of business intelligence solutions, has released the Media Behaviors & Influence Study™ (MBI) for 2017. The data includes the responses of over 16,000 respondents and can be used to enlighten marketers by providing a unique consumer dimension. The MBI contains real consumers’ media consumption, including which media influences them to purchase, personality traits, and purchase intentions, and can be integrated with big data initiatives to enhance models to better target consumers. Continue reading →
Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and international think tank Fung Global Retail & Technology announced today that they have expanded their strategic alliance to include a co-branded Amazon Shopper Intelligence service. This unique service not only provides essential insights missing from most retailers’ loyalty data, including encroachment by Amazon along with the reasons why, but also special analysis by Fung Global Retail & Technology to help retailers and investors understand the Amazon threat. Continue reading →
Worthington, Ohio—9/13/2016—Prosper Insights & Analytics™ has launched the E-Commerce Preference Index which is part of Prosper’s Digital Shopper InsightCenter™. A recent analysis of the index suggests that while Macy’s has committed to doing more online, preference is down year-over-year for Macys.com (-15%). Target, another retailer who has ramped up their digital game, is also experiencing performance issues (relatively flat YOY at -1%). On the other hand, Kohls.com has seen a slight uptick in website loyalty since 2015 (+2%). Continue reading →
Guest post by Ron Lunde, Senior Marketing, Advertising Executive & Market Strategy Consultant
Choices = Disruption What must companies do today to generate billions of dollars in revenue, create thousands of jobs, reward investors and sustain the environment —Survive? They have to think about it. They have to make new choices. They have to think outside the box, they have to think in new boxes. They must reframe both their personal and corporate mental & business models. They have to be able to Innovate and Re-Innovate.
Cell phones weren’t introduced by AT& T
Online mapping was not introduced by Rand McNally
Overnight package delivery wasn’t introduced by the U.S. Postal Service
Diet and caffeine-free soft drinks weren’t introduced by Coke
There is a significant lost opportunity and cost inflicted on companies if their management teams are mired in the status quo, teams that don’t or can’t tackle the hard work of Innovation and Re-Innovation. Continue reading →
According to Fung Global Retail & Technology’s recently released report titled The State of Consumers in the US and China, there are some stark differences between US and Chinese consumers, including in terms of consumer sentiment and online shopping behavior. It is important for marketers to understand consumer spending behavior in the world’s two largest economies, as any movement could tip an already fragile global market.
Deborah Weinswig, Managing Director of Fung Global Retail & Technology, said that key findings from the report include: Continue reading…
Prosper Insights & Analytics™ has launched the Amazon Shopper Intelligence service which is part of Prosper’s competitive intelligence suite of products. This unique service provides essential insights missing from most retailers’ loyalty data, including encroachment by Amazon along with the reasons why. It also helps companies understand the merchandise categories in play and the discretionary dollars at risk. It is now more important than ever for retailers to understand the Amazon threat as the online giant works to further diversify their products and services. Continue reading →
Black consumers make a significant contribution to the bottom lines of CPG’s in the snack marketplace according to a new study from the Video Advertising Bureau (VAB). The study called “Insights on Black Consumers; Treats & Sweets” details how Black consumers spend more than the overall market in this category and it identifies the media that influence their snack purchases.
Cynthia Perkins-Roberts, Vice President Multicultural & Emerging Markets for the VAB, shared her thoughts on the findings. Here are some of her comments: Continue reading…
Prosper Insights & Analytics Streamlines Information Flow For Faster Access And Better Decisions
Worthington, OH – 12/15/15
Top performing executives who wish to have key performance indicators available in real time will now get their wish granted by a new insight and analytic notification service from Prosper Insights & Analytics™. The new service streamlines the delivery of relevant, advanced analytics and insights by circumventing big databases to provide only the most important predictive analytics fast and directly via a notification to a smartwatch, tablet, mobile phone, or laptop. Continue reading →
The Prosper Foundation continues to supports predictive analytics education and development of actionable insights.
Worthington, OH – 10/15/15
The Prosper Foundation has announced that the Shanghai Institute of Commercial Development (SICD) is the latest university to receive a grant of relevant consumer data and analytic tools to help prepare students for careers in a data-driven world. SICD is a leading university in China with approximately 10,000 students. SICD’s focus will be on consumer insights from the ProsperChina™ Quarterly which has been fielded in mainland China since 2006. Over 345,000 respondents have participated in the surveys which gauge shopping behaviors, purchase plans, media consumption and influence, plus more. These insights will be cross-tabulated with government and industry statistics provided by the China Bureau of Labor Statistics and industry associations to formulate propensity models that are predictive in nature and provide actionable insights. Continue reading →
The Misery Index, calculated using data from the U.S. Bureau of Labor Statistics, which has recently been added to Prosper’s Executive Retail InsightCenter, has been trending downward over the past couple months. The Consumer Spending Forecast from Prosper is up year-over-year, indicating that consumers are more willing to spend more now than they were a year ago at this time. Findings such as these should indicate a positive holiday season for retailers, right? Itdepends. Continue reading →