Tag Archives: business intelligence

Adding Consumer Intention To Predictive Models: An Interview With Prevedere CEO

The latest from Prosper on Forbes.com

I wrote back in April about how there has been an increased interest in predictive analytics ever since the 2008 recession. However, even with this added attention, most predictions remain largely inaccurate. No one seems to know where the economy is headed, including the Federal Reserve.  A recent article by Prevedere’s Danielle Marceau, a senior economist and data scientist, highlights how the Federal Reserve has continued to demonstrate its inability to forecast the economy. She noted that the bottom line is that “the Fed needs to learn how to forecast,” and went on to say that “analysts should be focusing on leading, predictive indicators such as small business optimism, industrial production and consumer sentiment.”

As more and more economic forecasters recognize that consumers’ actions, future intentions and emotions are a necessary component in forecasting today’s dynamic market, more will turn to adding these insights to their models. Continue reading…

Prosper Insights & Analytics’ Future-Oriented Consumer Insights Now Available to Prevedere’s Customers

Columbus, Ohio —8/1/2016 — Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and Prevedere, a leader in business performance forecasting, announced today that they have formed an alliance to provide ‘a la carte’ access to Prosper’s unique and forward-looking U.S. and China consumer data as a premium offering within Prevedere’s solution. A decade of Prosper’s emotional and mindset data plus future purchase intentions will complement Prevedere’s robust dataset that includes external factors such as global economic, environmental, and consumer behavior leading indicators. This partnership will allow clients to easily integrate these influences into their existing predictive models for more accurate forecasts.  Continue reading

Seeing The Future Is Key To Success In 2015

The latest from Prosper Now’s Blog on Forbes.com

It’s a new year and many leading companies have new plans when it comes to their data and analytics initiatives. Target announced some organizational changes in December that include a Center of Excellence which will be led by an SVP of Enterprise Data, Analytics and Business Intelligence. Many other companies have already or will likely follow suit. However, the ideal analytics initiative will utilize many meaningful external data sets, and not just rely on internal data such as SKU’s, current customer demographics and so on. Continue reading…

Morgan Stanley Utilizes Prosper Insights & Analytics™ for Retail Category Sales Outlook

From Morgan Stanley…
Category Sales Outlook: Discretionary Segments Lead
Debuting our retail Category Sales Outlook (CSO), a complement to our Retail Sales Lead Indicator (RSLI): While the RSLI forecasts retail sales growing at a gradually improving, mid-single-digit rate over the next 3-6 months, the CSO provides insights into how various retail categories will perform within that context. We’ve partnered with Prosper Insights & Analytics, a top business intelligence firm, to develop 30-60-day category sales outlooks based on its monthly, 5000+ respondent consumer survey.


For full report, click here.