Tag Archives: BestBuy.com

In Its Battle With Amazon, Best Buy Gets A Fighting Chance From Shoppers

From Forbes on March 6, 2017:

It’s been five years since Best Buy unwittingly acquired the “showroom” moniker thanks to online-upstart-turned-serious-competitor Amazon.com. I’ve previously detailed the showroom showdown between the two electronics giants as well as Best Buy’s issues converting its shoppers into buyers. And since then, Best Buy has made concerted efforts to improve its profile among consumers by investing in customer service, updating the in-store experience (e.g. the Samsung Experience Shop), and promoting the Internet of Things (IoT) while minimizing the space out-of-date products waste on the sales floor (so long, digital cameras). Perhaps more importantly, though, Best Buy implemented a competitor price matching policy aimed at preventing shoppers from leaving stores (or abandoning its website) empty-handed. So how have consumers reacted to Best Buy’s changes? New analysis from Prosper Insights & Analytics’ monthly survey of more than 6,000 U.S. consumers nationwide reveals the progress Best Buy has made with shoppers over the past five years as well as the challenges that continue to haunt the electronics retailer in its battle with Amazon. Continue reading

How to Turn Best Buy Shoppers into Best Buy Buyers

English: Logo of Best Buy, US-based retail chain

English: Logo of Best Buy, US-based retail chain (Photo credit: Wikipedia)

Best Buy’s problem isn’t shopper traffic, it’s buyer traffic.

Beginning on March 3, the big box will take yet another step to remedy this [very big] problem, when it beings a permanent price matching policy aimed squarely at low-price competitors like Amazon.com and Walmart. For those “showroomers” keeping tabs on prices with smartphones or tablets while testing out Best Buy’s wares in store, this announcement goes a long way to satiating that need for instant gratification that an online retailer like Amazon cannot fulfill – a potential “win” for Best Buy.

However, a big question remains: Will this new price matching policy be enough to restore shoppers’ trust in Best Buy? Continue reading