Apple Watch Launch Courts Nearly 10 Million Shoppers

From Forbes on April 23, 2015: When the Apple Watch officially releases this week, can we expect consumers to bite? According to Prosper’s latest insights from more than 6,000 U.S. adults surveyed during the first week of April, 4.0% are considering purchasing...

Amazon Fire Phone: Love It Or Leave It?

Is the Fire Phone the next great mobile device? With the first smartphone from Amazon.com set to launch on July 25, we took this question to one of the most important components of the buying equation, consumers. At first blush, reaction to the new device seems a...