Tag Archives: apple

Apple Watch Launch Courts Nearly 10 Million Shoppers

From Forbes on April 23, 2015:

When the Apple Watch officially releases this week, can we expect consumers to bite?

According to Prosper’s latest insights from more than 6,000 U.S. adults surveyed during the first week of April, 4.0% are considering purchasing the Apple Watch in the next three months; an additional 3.0% are thinking about buying after the initial frenzy wears down, in the next three to six months. While those single-digit figures may seem small (especially for an Apple product launch), that’s nearly 10 million shoppers eyeing the Apple Watch in the immediate term (within the next three months) and 7.3 million in the market three to six months out. All told, Apple has the potential to adorn 17 million (7.1%) wrists in the next six months – a figure that could finally energize the smartwatch “trend” we’ve been hearing about for the past few years. Continue reading

Amazon Fire Phone: Love It Or Leave It?

Is the Fire Phone the next great mobile device? With the first smartphone from Amazon.com set to launch on July 25, we took this question to one of the most important components of the buying equation, consumers.

At first blush, reaction to the new device seems a little continue reading…

Can The Galaxy S5 Release Realign Samsung Owners’ Loyalty?

As we await the announcement of the latest and greatest from Samsung – the suspected Galaxy S5 – later this month, I thought it would be interesting to take a look at continued battle between this smartphone giant and that other giant, Apple. While Samsung’s global market share remains intact, according to our latest insights, Apple is the dominant player in the smartphone market stateside, with 43.7% of U.S. adults 18+ owning one, with Samsung resting in second position (25.7%). Combined, these two Goliaths account for more than two-thirds of U.S. smartphone ownership among adults, ahead of smaller players like Motorola (7.5%), LG (7.0%), HTC (6.6%) and BlackBerry (3.0%).

What’s interesting about these two big competitors, though, is the loyalty between the two brands when shopping for a new smartphone model – and how much this loyalty is worth. Continue reading

Android Presses Ahead In Q3, While Apple Seems To Squander Younger Shoppers

Although its iPhone shipments bested analysts’ expectations in the second quarter, it appears that Apple will face increasing pressure from Android and competing operating systems in Q3.

According to our latest insights, two out of five (39%) of those in the market for a smartphone this quarter (July, August, September 2013) are considering Apple, down two points from Q2. Meanwhile, the majority (56%) of those in the near-term market for a device are looking at Android (likely propelled by the spring launch of the Samsung Galaxy S4), widening the disparity between the two operating systems from 32% last quarter to a present 42%. While Android and Apple remain the two OS titans of this arena, mobile consideration sets continue to expand with a rising proportion investigating BlackBerry (18%) and Windows (25%) offerings as well, suggesting that an increasing number of consumers have expanded their vocabularies beyond the typical “Apple or Android?” quandary. Score one for the underdogs. Continue reading

Though Android Continues to Climb, Millennials Are Looking to Apple

While Apple mildly beat analysts’ expectations, looking forward into Q2 it appears that the tech giant’s road won’t be getting much easier to travel.

Among consumers planning to purchase a mobile phone in the next three months (April, May, or June), more than half (54.6%) are considering an Android device, while fewer (41.5%) are mulling over an Apple iPhone. Further, the disparity between the two brands has grown from 4% in April 2012 to a current 32% gap – bully for Android.

Continue reading

BlackBerry Bests Samsung, Apple in Customer Excitement

BlackBerry is back! Or so they’d like you to think.

With the U.S. launch of the [too?] long awaited BlackBerry 10 smartphones seemingly imminent, the company formerly known as Research in Motion will attempt to reverse its dwindling customer share and make an effort to complete with the Android, Apple, and Windows platforms to which mobile users have been gravitating. Continue reading

Android Poised to Take Another Bite out of Apple

Amid Apple’s disappointing earnings report and subsequent stock slide, it appears that Google’s Android platform is poised to take another bite out of Cupertino-based tech giant in the first quarter of 2013, according to potential customers.

Prosper Insights and Analytics™ examined shoppers’ consideration of the four top-selling smartphone operating systems: Android™, Apple iPhone®, BlackBerry®, and Windows Phone. This examination revealed that among consumers thinking about a mobile phone purchase over the next 90 days (January, February, or March 2013), Android-powered devices are the most popular operating system under consideration. In fact, these shoppers are 51% more likely to be mulling over an Android smartphone compared to the Apple iPhone. Continue reading