From Forbes on May 16, 2016:
Heading off its dismal report of a 3.9% same-store sales decline for Q1 2016, Kohl’s, the retail favorite of discount-loving shoppers nationwide, recently made a technological splash with the announcement that they were simplifying the brick-and-mortar purchase process by linking Kohl’s store credit cards and its Yes2You rewards program together under Apple Pay. The Menomonee Falls, Wisconsin, based chain was the first of just two retailers (the other, BJ’s Wholesale Club) to link its store credit card with Apple Pay, and the integration of loyalty rewards into a single-tap mobile transaction indicates that Kohl’s is taking a firm step into the digitally-driven retail future.
It seems more intuitive that an announcement of this kind might have been more likely to come from a retailer touting the latest and greatest in technology (i.e. Best Buy) or from a certain competitor making no secret about courting young shoppers with an elevated store experience (ahem, Macy’s). Instead, it seems that this sometimes underestimated staple in shopping centers nationwide has beaten its retailing peers to the mobile payment punch, allowing shoppers to double up on their loyalty (vis-à-vis their Kohl’s charge and Yes2You rewards) with one tap. The big question remains, though: are Kohl’s shoppers ready for Apple Pay? For this new analysis, we’ll take a look at some of the barriers that Kohl’s may face getting their shoppers to adopt Apple Pay using consumer insights from Prosper Insights & Analytics. Continue reading