Prosper Insights & Analytics™ has added the newly announced Sam’s Club Shopper segments into its Shopper Marketing InsightCenter™. Now consumer packaged goods companies who need to connect their brands with these particular segments will have compelling consumer insights and predictive analytics instantly available. These latest segments are added to an already robust list of consumer groups available in the InsightCenter including a variety of Walmart Shoppers segments by categories and demographics, along with their competitors’ shoppers. Continue reading →
The Prosper Foundation continues to supports predictive analytics education and development of actionable insights.
Worthington, OH – 10/15/15
The Prosper Foundation has announced that the Shanghai Institute of Commercial Development (SICD) is the latest university to receive a grant of relevant consumer data and analytic tools to help prepare students for careers in a data-driven world. SICD is a leading university in China with approximately 10,000 students. SICD’s focus will be on consumer insights from the ProsperChina™ Quarterly which has been fielded in mainland China since 2006. Over 345,000 respondents have participated in the surveys which gauge shopping behaviors, purchase plans, media consumption and influence, plus more. These insights will be cross-tabulated with government and industry statistics provided by the China Bureau of Labor Statistics and industry associations to formulate propensity models that are predictive in nature and provide actionable insights. Continue reading →
It’s a new year and many leading companies have new plans when it comes to their data and analytics initiatives. Target announced some organizational changes in December that include a Center of Excellence which will be led by an SVP of Enterprise Data, Analytics and Business Intelligence. Many other companies have already or will likely follow suit. However, the ideal analytics initiative will utilize many meaningful external data sets, and not just rely on internal data such as SKU’s, current customer demographics and so on. Continue reading…
In his 1841 book Extraordinary Popular Delusions and the Madness of Crowds, Charles MacKay wrote of the crowd psychology that drive numerous “National Delusions,” “Peculiar Follies,” and “Psychological Delusions.” Among the various manias were the tulip bubble of the early 17th century, witch mania of the 16th and 17th centuries and alchemists who sought to turn base medals into gold.
Crowd psychology can create an emotional feedback loop whereby dissent may be stifled as the crowd, not wanting to miss out, hears only what they want. As MacKay would say, “We find that whole communities suddenly fix their minds upon one subject, and go mad in its pursuit; that millions of people become simultaneously impressed with one delusion, and run it til their attention is caught by some new folly more captivating than the first.” Could it possibly be that all the big data hype fits this description?
December 10, 2013
Consumer electronics remain a popular gift category this holiday season. 36.1% of Americans have added items such as TV’s, DVD players and mobile devices to their lists. And it appears that they may get their wish; one-third of consumers plan to buy electronics for others. The latest findings from Prosper Insights & Analytics profiles specific retailers that offer electronics and uncovers which of these retailers’ shoppers are most likely to be impulsive in their purchase decisions. Continue reading →
Worthington, OH – 10/23/2013 U.S. analytics software company Prosper Technologies has appointed Jim Follett, formerly CEO of Authentic Response, Inc., as a strategic advisor for its InsightCenter™ licensing initiatives. Jim will develop arrangements with both information companies to enhance and extend their current data offerings, and professional services firms to create white-labeled, analytic capabilities to strengthen their consulting practices. Continue reading →
Auto Sales Outlook, Retail Spending Outlook and Lost Opportunity Smart Data Apps Now Available through Prosper’s InsightCenter™ Technology
Worthington, OH – 9/18/2013
Prosper Insights & Analytics has released its latest Smart Data Apps, including the Prosper Auto Outlook, the Retail Composite Spending Score and Outlook and the Lost Opportunity analytic, to help marketers better analyze their competitive environment and make better business decisions. These apps are available via Prosper’s InsightCenter technology, which integrates data from multiple sources and applies unique algorithms within the system. Prosper’s platform allows clients to predict markets, understand consumer segments and develop core business strategies. Continue reading →
Insight-rich app provides answers needed to drive Shopper Marketing decisions
Worthington, OH – 7/24/2013
An increasingly connected and elusive shopper already proves challenging for companies in a competitive marketplace. With excess amounts of Big Data muddying the waters, it’s easy to lose sight of the goal to further personalize a shopper’s experience. Through it’s newly released Shopper Marketing app, Prosper Insights & Analytics™ helps marketers hone in on the specific insights needed to drive Shopper Marketing decisions. Continue reading →
Going Beyond Automated Web Optimization to Help Humans Make Core Business Decisions
Big data expertise is scarce, platforms are expensive, and there is great uncertainty about what types of business opportunities can be created using big data. As businesses are quickly moving to data-oriented decision-making rather than relying on intuition, the need for connecting the data that companies access to the decisions they make in an efficient, cost-effective way is imperative. Prosper Insights & Analytics has unveiled the next generation of business intelligence services based on data integration analytics from over hundreds of thousands of data series to provide continuously updated solutions focused on core business processes and centered around Smart Data. Continue reading →