Tag Archives: Amazon Prime members

Amazon Intel from Fung & Prosper

Columbus, Ohio and New York — November 17, 2016

Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and international think tank Fung Global Retail & Technology  announced today that they have expanded their strategic alliance to include a co-branded Amazon Shopper Intelligence service. This unique service not only provides essential insights missing from most retailers’ loyalty data, including encroachment by Amazon along with the reasons why, but also special analysis by Fung Global Retail & Technology to help retailers and investors understand the Amazon threat. Continue reading

The Hidden Danger In Brick And Mortar Customer Files: Amazon Prime Members

From Forbes on April 27, 2016:

Retailers have become very adept at mining customer transaction files looking for some obscure data point that may help them become more knowledgeable about their customers. However, hidden from these instore shopper analytics are all of the transactions their customers make outside their stores with competitors.

In the recent past, cross shopping was consistent across peers and oftentimes varied by department or customer segment. Some loyal shoppers prefer a certain store for women’s apparel but are more delighted by a competitor for children’s clothing purchases. It may have been a zero sum market but it was, for the most part, pretty consistent and much easier to project. Not so in today’s digitally disrupted market with thousands of online competitors, many not even on the big brick and mortar retailers’ radar screens, each vying for a piece of a store’s shopper’s wallet.

Of course, the biggest and baddest of these is the one everyone knows: Amazon. Continue reading…

New Consumer Intelligence Service Helps Retailers Identify And Respond To Amazon Threat

Worthington, OH – 4/14/16

Prosper Insights & Analytics™ has launched the Amazon Shopper Intelligence service which is part of Prosper’s competitive intelligence suite of products. This unique service provides essential insights missing from most retailers’ loyalty data, including encroachment by Amazon along with the reasons why.  It also helps companies understand the merchandise categories in play and the discretionary dollars at risk. It is now more important than ever for retailers to understand the Amazon threat as the online giant works to further diversify their products and services. Continue reading