Snapshot Provides Valuable Insights For Marketers in Both United States and China
Worthington, OH – 4/4/2014
ProsperChina™ has released the latest in a series of Consumer Snapshot Infographics, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers. This infographic shines a spotlight on the young Chinese luxury consumer, including their confidence, practicality, focus on needs versus wants and budget consciousness, compared to all Chinese consumers. It also includes their feelings on fashion trends and familiar labels, as well as where they shop most often for beauty and apparel purchases.
According to insights highlighted in the infographic, 39% of affluent Chinese consumers say newest trends and style are important to them, a number that is up significantly from 2009 when it was at 25%. In general, the concept of “Face” (a combination of social standing, reputation, influence, dignity, and honor) plays a big role in consumer purchases in China, especially if consumers have the means to purchase luxury goods. Although they may be practical in private consumption purchases, global luxury purchases that serve to impress or facilitate advancement will likely not be implicated. And with newest trends and styles growing increasingly important, there is opportunity for luxury retailers.
The infographic series serves to compliment the ProsperChina InsightsCenter, a unique cloud-based platform that allows for easy data integration. The InsightCenter draws from Prosper’s proprietary data warehouse that includes hundreds of already analyzed data sets as well as the ProsperChina Quarterly Survey which is the largest, ongoing survey of its kind in China. Further, this unique software allows Prosper to quickly build solution applications which are automatically updated for consistent decision making.
ProsperChina provides advanced business intelligence using sophisticated analytical software to examine big datasets and provide answers to executives via its cloud-based InsightCenter™ platform (available in both English and Chinese) powered by Prosper Technologies. By integrating a variety of data including economic, behavioral and attitudinal data, ProsperChina delivers insights for executive decision making. Further, it is continually identifying unique insights through analytics to enable marketers to make knowledge-based decisions rather than relying on intuition. Prosper has been engaged in business development in PRC since 1995 and has conducted the ProsperChina Quarterly, the largest survey of its kind, since 2006. For more information: www.ProsperChina.com
Chrissy Wissinger, Director, Communications
Stacie Severs, Client Services & Marketing Director