Changing Consumers Drive Increase In Amazon Shopper Preference And Soft Auto Outook

From Forbes on May 2, 2016:

Today’s consumers continue to evolve, which is evident in their shopping behaviors and purchase intentions. Deborah Weinswig, Managing Director of Fung Global Retail & Technology, has weighed in again this month on some of Prosper’s leading indicator analytics including Prosper Consumer Confidence, the Prosper Spending Forecast, the Prosper Impulsivity Score, and the Consumer Mood Index. She also took a special look at Prosper’s recently released Amazon Shopper Preference Index.

Amazon.com Shopper Preference Index: In just two years, Amazon’s Shopper Preference Index has increased 48% from 2014. Weinswig commented, “Amazon has become the first stop on the web to begin most shopping searches, and with an ever expanding product and service offering, it is no surprise. Amazon is still in the early innings in many product categories and Fung Global Retail & Technology anticipates continue reading… 

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